Becca Mayers Email & Phone Number

Lawrenceville, New Jersey, US

San Francisco, California, US

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!

Round Rock, Texas, US

• Grew the Product Marketing team from 4 to 9 direct reports in the space of 7 months.
• Collaboratively developed the foundational templates and processes to support product launches, BOMs, positioning, and more.
• Implemented a component framework for developing and scaling content.
• Introduced industry, solution, and enablement PMM role which helped the sales team engage customers in their language.
• Aligned Product Management and Product Marketing around a clear and common roadmap which highlighted customer benefit.
• Introduced new assets and sales tools including product and campaign cheat sheets, industry and solution briefs and guides, and customer infographics and ebooks.

Toronto, Ontario, CA

• Positioned and launched Total Experience Management as well as Customer, Employee, Product, and Brand Experience solutions.
• Built / revamped team; introduced new processes and templates.
• Introduced story and use case approach.
• Oversaw 6 product releases and 7 product launches.
• Launched 10 personas with glossaries and associated use cases.
• Regularly presents at company-wide marketing and sales events/webinars.

Menlo Park, CA, US

• Developed content, thought leadership, and training for AI products.
• Drove GTM strategy / positioning for Adobe, Microsoft, and Zoom.
• Created / established positioning and messaging processes and templates.
• Led messaging for interactive tour, 2 blogs, 1 article, 1 ebook, 5 external web pages, 3 banners and 3 press releases.

Livonia, Michigan, US

• Drove marketing strategy; created internal and external collateral for company’s core technology and related products.
• Performed competitive analysis and research.
• Conducted training webinars in support of 5 products.
• Briefed industry analysts and gave several media interviews.

Austin, Texas, US

• Led Product Marketing team.
• Drove significant pipeline generation.
• Exceeded benchmarks by 825% for content engagement 225% for CTR.
• Spoke at Oracle OpenWorld with partners and customers.
• Grew number of processes from 73 to 186 and web pages from 96 to 206.
• Wrote features, articles, eBooks, infographics, and interactive content.

Austin, Texas, US

• Built portfolio and industry content for customers and sales.
• Crafted animated stories with before and after Oracle perspectives.
• Developed CX ebook and tools for 9 industries, 13 solutions, 34 use cases.
• Produced core content for CX suite, Sales, Telco, and Media CX Solutions.
• Coordinated CX customer newsletter.

Raleigh, NC, US

• Built and led team/ strategy for NA industry marketing and sales support.
• Led events, demand/ lead gen activities, webinars, and workshops.
• Created 3 white papers, third party reports, and websites.
• Provided sales and partner enablement through the creation of cheat sheets, newsletters, portals, and sales training.

Cary, NC, US

• Created templates and processes: Business Plan, Marketing Plan, Product Launch Plan, Positioning, Sales Presentations.
• Managed 13 product launches and content for 20 products including brochures, fact sheets, white papers (12), web sites.
• Crafted talk tracks, reference guides, presentations, competitive analysis.
• Spoke in 4 external webinars, several panels and led event stage demos.
• Gave press interviews resulting in 12 articles including BusinessWeek.
• Led 25 analyst briefings, 40 one-on-ones, and 8 reports.

Metrics Certified | Masters, Product Marketing Metrics Certification

Ba, Speech Communications

Polical Science, Law, Theology, Music, Language

Narrative Design Certified | Masters