Becca Rose Email & Phone Number

• Managed a high volume of internal and external invitations, meeting requests, and press opportunities in a fast-paced environment.
• Liaised directly with movement principals and their teams, continuously evaluating and assessing new opportunities.
• Drove the implementation of Asana and identified emerging tools to automate and streamline Executive Team workflows, including trip preparation and logistical coordination.
• Collaborated with the Navigation Division and regional teams to design, plan, and execute nationwide tour stops for the National Director’s speaking engagements, ensuring seamless logistics.
• Supported communications efforts to prepare the National Director for press interviews and events, delivering logistical briefings and offering feedback on talking points as needed.

California, United States

• Led communications strategy, including creating an event outreach plan, earned media strategy, and drafting messaging and talking points, for CA WFP’s inaugural statewide convention, driving nearly 300 RSVPs and.
• Managed video production projects from concept to completion, overseeing scripting, filming and editing to ensure high-quality content aligned with strategic goals, delivered on time and within budget.
• Consulted on campaign messaging for a State Assembly candidate and designed a strategic earned media plan that secured an LA Times endorsement and contributed to her victory in the race.
• Drove an 11% increase in Instagram followers over 4 months through strategic content planning, targeted engagement, and data-driven optimization.
• Led communications trainings for elected officials and their staff, equipping them with strategic messaging skills, media engagement tactics, and crisis response techniques to enhance their public outreach and.

• Developed and executed a comprehensive media relations strategy to handle over 100 incoming requests during the highly demanding midterm election season, resulting in successful coverage in major news outlets nationwide.
• Coached teams of organizers on how to design communications strategies and plan grassroots actions, resulting in 5 successful actions with local press coverage in states across the country.
• Developed and executed a rapid-response earned media campaign for Dissenters' transnational campus walkouts at more than 100 universities across the country, resulting in dozens of national and local press hits.

San Diego, California, United States

• Developed and executed a comprehensive public affairs strategy, resulting in increased engagement with allied organizations and improved relationships with elected officials
• Created and distributed a weekly newsletter for Hill offices, effectively disseminating important policy updates and increasing awareness of key issues by 70%
• Created comprehensive policy papers and messaging memos

Greater New York City Area

• Developed and executed a comprehensive communications plan that included writing memos, press releases, talking points, statements, pitches, and op-eds
• Led media training sessions with congressional candidates to enhance their communication skills and message delivery
• Led a successful website redesign project, resulting in a 20% increase in overall website traffic
• Developed social media strategies for Justice Democrats and two congressional candidates, increasing their combined following by 50%

Washington D.C. Metro Area

• Developed and executed a strategic communications plan for a client's storyteller campaign, resulting in media coverage in top-tier outlets including CNN, NPR, USA Today, and Bustle
• Crafted compelling press materials such as pitches, press releases, messaging, media advisories, statements, talking points, op-eds, and Q&As to effectively communicate the client's message to the media
• Proactively pitched story ideas and cultivated strong relationships with journalists to secure media placements and enhance brand visibility
• Developed and executed strategic Twitter ad campaigns that led to a 15% increase in followers within a three-month timeframe

Washington D.C. Metro Area

• Pitch journalists via email and phone
• Write pitches, media availabilities, backgrounders, and letters to the editor
• Manage daily clip reports
• Draft content for client social media and monitor engagement
• Build press lists
• Clients worked on: Family Values @ Work, Moms Demand Action, Southern Environmental Law Center, FairVote, Echoing Green, Lowy Institute, AMAZE.Org, Ford Foundation, Youth First Initiative, MomsRising, Center on Budget.

Temple University

• Initiated a social media presence, generated a following and tracked metrics for the Temple TV's first hip-hop culture and music show
• Managed The Vibe social media strategy
• Consulted on brand development and marketing efforts

Allentown, PA

• Answer phones, greet clients, and schedule appointments
• Entered tax return data into Lacerte Tax software
• Printed and assembled tax returns
• Created bookkeeping Excel spreadsheets for corporate clients

Greater Philadelphia Area

• Managed client's press relations (pitching, writing press releases and media alerts)
• Wrote for Philly PR Girl Blog
• Planned and staffed client events
• Scheduled social media for both Philly PR Girl and clients
• Created live posts on social media at client events

Greater Philadelphia Area

• Communicated with press, potential buyers, and customers
• Assisted with photo shoots, styling, and creative campaigns
• Photographed summer 2016 campaign
• Helped maintain e-boutique, blog, and other online outlets
• Designed collateral and marketing materials
• Created and scheduled monthly social media calendars

• Generated grassroots outreach
• Provided feedback on product and local marketing efforts
• Participated in campus-wide fairs and events to recruit new Skimm readers

Bachelor Of Arts - Ba, Public Relations

Activities and Societies: Temple Swim Team, PRSSA, TUTV, TALONTemple University’s public relations concentration focuses on how.

Master Of Business Administration - Mba, Organizational Leadership & Project Management