Rebecca M. Email & Phone Number

United States

Greater Los Angeles Area

Over 12 years experience with top-name brands including Amazon, Amazon Studios, Got Milk? Postmates, Marc Jacobs, DVF, Neiman Marcus, Louis Vuitton, Neiman Marcus Net-a-Porter, theOutnet and more.

Los Angeles, California

Greater Los Angeles Area

Oversee all Digital Media Campaigns across Amazon (Amazon Originals and Amazon Mass + Brand) Oversee Digital team (4 people under me) Have helped nearly double the digital billings in the past yearDevelop strategies for Digital Investment that align with the clients KPI's for each initiative Plan, Setup and Manage campaigns for Echo, Amazon e-Ink Reader; Amazon Fashion; Amazon Prime Now; Amazon Fresh; Amazon Web Services; Amazon FireTV; Mozart in The Jungle Season 2, Catastrophe, Transparent Season 2, Good Girls Revolt Helped plan, setup and manage the execution for the Amazon SuperBowl Digital and Social Media Campaign Analyze weekly reporting to help make optimizations for campaign success Meet with publishers/vendors to help find the best solutions for each Amazon campaign Work with Nielsen on implementing and tracking Brand Lift studies across multiple campaigns Also work with Nielsen to track Incremental Reach from from Premium Online Video Buys Use ComScore to help ensure we are hitting he right targets, reach and frequency

Los Angeles, California

Santa Monica, California

Plan, setup and manage Digital Media campaigns across multiple client accounts including regular reporting Prospect and contact new media properties and organize information for planning Seek process improvements and collaborate with team on recommendations Lead all campaign set up and trafficking functions for Digital and Offline Media Communicate campaign status, providing updates to the team on a regular basis

Washington, Dc

o Develop strategies to address advertiser requirements while delivering best-in-class digital media services that address and seek to achieve our clients business and marketing goals o Successfully launch new advertising campaignso Analyze, benchmark and report campaign performanceo Support the efforts of our advertising sales team in all steps of the sales processo Conduct quality assurance on campaign deliverableso Grow existing advertising client relationshipso Took on the Sales Manager role out of a need in the company one month into starting there and now both own and achieve our sales goals for InvestorPlace.com o Have successfully grown existing relationships, increased budgets and brought on new client successfully since Septembero Manage day-to-day client relationshipso Work internally between Ad Ops, Edit, Accounting, Marketing and Sales to ensure all aspects of our clients campaigns are carried out successfullyo Manage external vendor relationships like Undertone, Advertising.com, Google Display, Zedo and Industry Brains and introduced InvestorPlace Media to Undertone and Advertising.com

My new role lands me as the main point of contact for our agency for ALL of the sites that we work with. I am meeting with them to get the lay of their lands and sharing that with the teams here. Additionally, I am helping the teams to brainstorm and plan for upcoming campaigns!

LVMH Fashion Brands, Net-A-Porter, theOutnet & More

o Develop a high-level business awareness through effective merchant skillso Determine preferences of clientele and react to trends in businesso Manage all aspects of department merchandising standardso Participate in a weekly walk-thru with the store manager and visual manager to determine objectives for the weeko React to business using weekly sales reports

Bachelor Of Science (Bs), Communications And Magazine

Dual Major, School of Visual and Performing Arts and S.I. Newhouse School of Communication

Education record