Becca Royer Email & Phone Number

Philadelphia, Pennsylvania, United States

• Grow social following across all platforms by 2.2M and counting
• Co-Manage day-to-day posting and strategy on @sixers social
• Take and edit professional photos with Sony A1 for sponsored content when needed
• Utilize Asana to organize and track all content pieces (one-off and series) as well as communicate internal/external edits and approvals
• Ranked 4th among NBA Twitter (X) accounts by Complex Sports in 2023

Philadelphia, Pennsylvania, United States

• Cover and provide real-time social updates from games, practices, and events
• Publish highlights by cutting the broadcast from WSC Clip Pro as well as UGC shot on iPhone
• Develop BTS and off-court team/player profiles and community stories in addition to other long and short form digital features
• Collaborate closely with the partnerships activation team to create and publish sponsored content
• Manage and oversee Seasonal Content Fellow by delegating tasks and approving work

Minneapolis, Minnesota, United States

• Spearheaded Spring Training social coverage
• Researched, planned and proposed new tactics and strategy for original social content across all platforms
• Create weekly social report analyzing Twins' social posting and comparing to competitors in like markets
• Led introduction of the Slate app to Twins creative and social teams
• Categorized every post with corresponding tags to organize and optimize social performance.

Kansas City, Missouri

• Assist with day-to-day execution and management of Royals social media including Facebook, Twitter, Instagram and TikTok
• Brainstorm unique social ideas that highlight the Royals brand and collaborate with the creative and content teams to carry out these ideas to fruition
• Track and analyze performance metrics for the Royals and competitor platforms to optimize social media channels
• Provide updates about front office and gameday information to MLB for the Royals.com website

Winston-Salem, NC

• Assisted with any and all media efforts including - social media - content creation - camera work
• Authored game notes, recaps and feature stories for the Thunderbirds website

Raleigh, North Carolina

• Captured memorable, original and exciting content in the form of photos and videos at games for the Carolina Hurricanes and visiting teams
• Corresponded with media staff from the Hurricanes and many other NHL teams while submitting content for them via Slack
• Tracked all submitted content on various social medias including but not limited to team, league and player IG and twitter

Winston-Salem, NC

• Covered live W-S Dash home games via various social media platforms which utilized pictures, videos, in-game and non-game content
• Helped increase the following of the W-S Dash Instagram by 10% over three months, growing the account to more than 10K followers.
• Facilitated team and partner relations by creating and posting sponsored content on social medias

Chapel Hill, NC

• Covered live UNC sporting events via social media platforms such as Twitter and Instagram
• Utilized the Adobe Suite to create graphics and social media campaigns for UNC Athletics
• Grew following by tens of thousands for Go Heels' main social media accounts as well as individual teams' accounts
• Took over official NCAA social media accounts (such as March Madness and College World Series) to cover UNC sporting events and give the school a national presence.

Chapel Hill, North Carolina

• Empowered many women by helping them find the right clothes to fit their personal style and make them feel confident
• Utilized Microsoft Excel to organize data for the store and ensure it was on-track to meet monetary daily, weekly, monthly and yearly goals
• Opened and closed the store which required lots of cleaning, organizing and counting
• Assisted in the management of five employees who were working as stylists on the sales floor

Chapel Hill, North Carolina

• Planned Antawn Jamison's 13th annual All-Star Camp by organizing data, publicizing the camp and being present at the 150-person camp
• Developed promotional materials for future camps in locations such as Charlotte, NC and Los Angeles, CA.
• Authored a general media kit pertaining to 4ourfans Inc. and its various endeavors.

Winston-Salem, NC

• Assisted in organizing and hosting a Regional in Winston-Salem as a part of the College World Series
• Represented Wake Forest Athletics at community events such as the Wyndham Championship
• Coordinated numerous fundraising events such as the Women's Football Camp, which had over 200 participants
• Utilized Microsoft Office to create a database for local high school and club athletic teams in an attempt to target and recruit more interested fans to WFU sporting events
• Assisted in marketing efforts at numerous WFU sporting events, including basketball games

Winston Salem, North Carolina

• Recruited fans to participate in on-field games, t-shirt tosses and more to ensure an entertaining environment at the ballpark
• Greeted people entering the ballpark before games to help create the best atmosphere for them
• Summer 2016 & summer 2017 seasonal job