Becca Tonn Email & Phone Number

Colorado Springs, Colorado Area

● Administers, oversees, and organizes functions of the Communications Department, including fiscal oversight, operational leadership, and strategic planning.● Creates highly successful media, marketing, strategic messaging campaigns across multiple channels and audiences to promote education and engagement.● Directs and leads diverse teams in Communications, Business Relations, Training, and Military Relations to accomplish mission, strategic objectives, and shared vision.● Conducts performance evaluations, hires new staff, provides mentorship and growth opportunities.● Anticipates and addresses difficult issues with candor, courage, and the highest ethical standards.● Provides expert counsel regarding time-sensitive messages and trending topics to senior leadership.● Directs and oversees production of content for the PPWFC’s website, social media/digital platforms, newsletters, videos, public engagement materials, executive and employee communications.● Serves as media liaison and primary contact for all news releases and media-related inquiries.● Communicates and works effectively with diverse audiences, including elected officials, executive directors, City and County staff, clients, vendors, other agencies, employees, and the public.● Develops relationships with news media, third-party groups, community partners, to keep positive lines of communication open and to leverage reputation—especially during times of crisis.● Responds to sensitive public information, media, and elected/appointed/governing officials.● Ensures legal compliance in areas affecting public access to information.● Collaborates with leaders to effectively and accurately tell their stories to target audiences.● Migrated website from plain text to a multi-media rich, WordPress site to dramatically improve navigation, appearance; maintains accurate, pertinent information, and ADA compliance.

Colorado

• Trained Elected Officials, Department Chiefs, CEOs, and Executive Directors for media interviews.• Served as agency spokesperson/public information officer for dozens of municipalities, government agencies, nonprofits, financial institutions, banks, credit unions, and multi-billion-dollar businesses.• Provided strategic crisis communication training and response for large organizations in Colorado.• Managed the Communications/Public Relations Department and staff.• Established and fostered positive working relationships with media representatives.• Oversaw the coordination, production, and distribution of public information and announcements for City for Champions, Colorado Springs Chamber & EDC, Ent Credit Union, Town of Monument, and Manitou Springs Chamber of Commerce & Visitors Bureau.• Achieved local/national media coverage valued at $20,000 - $500,000 per episode.• Wrote press releases, marketing collateral, ads, brochures, speeches, fact sheets, talking points, and social media posts for municipalities, chambers, and economic development organizations. • Created marketing campaigns across multiple platforms, including print, digital, and social media.• Orchestrated press conferences, interviews with local, regional news outlets: TV, print, and radio.

• Created, wrote, edited, gathered content, researched, assigned stories for and published the Daily Email, Web content, weekly print stories, military special sections, Engage Magazine.• Improved accuracy and credibility of the newspaper with conscientious attention to facts, details.• Increased original content in special sections and supplementary magazines by 50 percent.

Downtown Colorado Springs

• Created and implemented public relations, marketing campaigns.• Developed and executed executive media training, customer-service training.• Researched and wrote brochures, fact sheets, national corporate-partnership proposals.

Greater Denver And Colorado Springs

• Edited full-length manuscripts, training manuals, proposals, and white papers.• Web copywriting, content marketing, wrote press releases, marketing content, and newsletters.• Developed, created and supervised the production of publicity materials, promotional videos, photo opportunities, and social media to achieve optimal performance for the entire organization.

• Researched, analyzed and reported best practices of small businesses, nonprofits, entrepreneurism, banking, financial planning, business taxes, Form 990 reports, tourism and the hospitality industry.• Built and maintained relationships with subject matter experts in order to sustain a flow of news that people could trust. • Edited ad copy and special sections.