Rebecca Paredez Email & Phone Number

Focus on promoting and creating brand awareness for credentialing software (SaaS), with the goal of generating leads and driving sales. Develop and execute strategic marketing plans and campaigns targeting both new and existing customers through various digital platforms, such as the web, email, and social media. Analyze marketing campaign metrics to optimize future strategies and collaborate closely with senior leadership and sales teams to align marketing goals with overall business objectives. Create and manage marketing assets such as collateral, presentations, and other promotional materials. • Spearhead the development and implementation of strategic marketing plans for the software ecosystem.• Create, execute, and assess marketing campaigns aimed at engaging both prospective and current customers to produce an increase in closed business by 54% year-over-year.• Manage multi-channel campaigns across various digital platforms, including the web, email, and social media – B2B platforms outperformed engagement over 500%.• Provide valuable insights to develop inventive advertising, PR, social media, and event strategies.• Create and manage marketing assets such as collateral, presentations, and other promotional materials.• Analyze and evaluate marketing campaign performance metrics to apply future tactics for optimization.• Collaborate closely with senior leadership and sales team to align marketing goals with overall business objectives and outcomes.

Temecula, Ca

Direct the Visit Temecula Valley marketing efforts to position the Temecula Valley as a premier business and leisure destination. Manage and lead the development and implementation of brand advertising, marketing strategies to attract and increase overnight business, promoting destination awareness, and brand recognition. • Identify opportunities and develop new short-term and long-term product and market strategies to attract year-round overnight visitation. Generating over 3.14 million visitors with an economic impact of $1.125 billion annually to the destination.• Established and executed Temecula Valley’s marketing campaign for becoming Wine Enthusiast’s 10 Best Wine Travel Destination around the world.• Develop and maintain comprehensive research metrics designed to track return on investment in all market segments. Created return on ad spend to apply metrics to hotel conversions for economic impact.• Conduct trials and tests of marketing channels such as paid acquisition, social media (Facebook, Instagram, LinkedIn, YouTube, etc.), and new content creation.• Evaluate consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns through Google Analytics and geo-location data.• Direct marketing projects at all stages, including conceptual planning, schedule management, and final implementation with traditional and digital advertising – PPC, search, and native ads.• Increase destination hotel sales and brand exposure by developing new product offerings, collateral, and sales materials and optimizing target audience reach.• Oversee website to maintain current technologies, ensure functionality, and maximum benefit to potential visitors, the tourism industry, and the community through revision and innovation in website and social media; effective search engine optimization; effective content management.

Big Bear Lake

Promote Big Bear as a tourist destination to increase the local economy to over 24 million people in the Southern California region, nationwide and international visitors. Direct departmental supervisors within the organization, formulate and carry out short and long-term objectives, establish operating procedures and marketing programs. • Created and implemented a Tourism Business Improvement District (TBID) to secure and increase the marketing budget from $1.2 million to over $6 million.• Coordinate annual marketing plan in its development and implementation. Review all media agreements, sign contracts, and coordinate performance of marketing consultants and agencies.• Identify and implement areas of expansion to help the organization move forward in meeting financial gains, customer service, membership, and marketing goals.• Create affiliate partnerships with local, regional, and state tourism to increase awareness of the destination. Partner with Visit California, Destination Marketing Association of the West, California Travel Association, and Destinations International.• Supervise marketing department in implementing marketing objectives for creating awareness of the destination through traditional and digital marketing programs. Supervise digital marketing platforms by evaluating analytics and research data. Implement, manage, and execute CRM, CMS, and Exact Target.• Developed and executed Pink Paws for a Cause, a collaboration campaign to raise funds for the National Breast Cancer Foundation, support local education, and create brand awareness.