Sarah Becker Email & Phone Number

Middletown, Nj, Us

Jersey City, New Jersey, United States

Head of Social Media for corporate social media accounts- Social media strategy and development- Social media content creation, curation, production, and publication- Social media community management- Agency/third-party management

Madison, New Jersey

• Lead and drive adoption of a successful social media initiatives and social media management and listening systems.• Spearhead the development of Animal Health corporate social media policy, governance, and processes to streamline workflow and ensure compliance in regulated spaces.• Provide leadership and direction on the management of social media, framework for rolling out the systems and execution in countries.• Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform.• Design social listening studies, analyze and report on them to provide insights that drive strategic decision making and business growth.• Grow the social media portfolio by evaluating emerging social media channels (E.g. WhatsApp) and lead the rollout and implementation of these channels for commercial use.• Counsel Animal Health groups/regions/countries on social media campaigns including strategic and tactical advice to help align with broader business goals and be successful.• Collaborate with Animal Health groups/regions/countries to share learnings and best practices for social media across the organization, and provide education to the organization.• Serve as a consultant and resource for the organization on social media standards, strategy, and execution.

Greater New York City Area

• Spearhead the rebuild and ongoing growth of AIG.com and its global properties to consistently communicate the AIG brand and identity.• Design and deliver an enterprise-wide visual strategy for AIG’s external digital channels to support AIG’s vison and mission.• Build and execute social media and campaign frameworks to enhance strategic alignment and improve execution efficiency across functions.• Manage the development of enterprise content marketing strategies to grow AIG’s digital footprint with a focus on social media.• Lead strategy discussions with internal clients to design and execute digital campaigns that effectively support business goals and objectives.• Interpret the results of social media marketing campaigns and provide counsel to leadership on optimization strategies. • Global corporate subject matter expert for digital best practices such as targeting, social media campaign creation, and digital strategy.• Effectively use social listening to build and publish engaging content suitable for key audience segments.• Craft and edit content ensuring a consistent tone of voice (TOV) for AIG’s external digital channels to align with brand principles.• Establish enterprise-wide best practices, processes, standards, and governance models for digital and social media, campaigns, content creation, and content marketing to foster alignment and collaboration across multiple teams.• Optimize the central hub for thought leadership to better position AIG as a trustworthy outlet for information and ideas.

Neptune, New Jersey

• Strategize with clients to support their respective missions, ensuring consistency in tone of voice and alignment with business direction.• Measure, analyze, and report on the impact of implemented integrated marketing campaigns and counsel based on those findings. • Lead digital marketing efforts on social media strategy, email marketing strategy, and campaign road-mapping.• Manage the creation, development, and implementation of email campaigns for product launches and promotions among other things. • Develop and implement integrated marketing campaigns and fresh content to align with AIG’s brand principles.

Neptune, Nj

• Support internal clients in the development and implementation of strategic communications initiatives and employee outreach programs. • Collaborate with executive leadership (e.g. CEO) to create the messaging and decks for internal meetings.• Oversee digital initiatives including the redesign of the corporate intranet, internet, and email marketing templates.• Craft and edit social posts, collateral, and email, and provide creative direction for integrated marketing campaigns.• Manage and contribute to the editorial content calendar for social media profiles.

Neptune, Nj

• Manage the day-to-day coordination and execution of local sales and retention programs.• Spearhead social media campaigns for consumer engagement.• Develop local marketing and promotional materials for the EZ-Pay program and other subscriber retention programs.

• Create dynamic consumer marketing campaigns (e.g. EZ-Pay program - #1 performer of 82 newspapers).• Provide creative direction for marketing campaigns and promotional materials.• Manage and expand kiosk portfolios with additional store and event locations (100% coverage growth).• Ensure that all vendors are equipped with the necessary information and materials to meet set goals. Monitor and analyze the success of retention and kiosk vendors on a daily basis. Interview, hire, and train new vendors.• Design suite of reports focused on home delivery sales, subscriber retention, and campaign tracking.• Manage marketing and kiosk expenditures against budgets.

Direct advertising sales for newly developed Gannet digital websites. • Prospect, cold call, and onboard new accounts.• Meet with over 50 potential prospects every week.• Analyze online campaigns and recommend ways to optimize.

Direct sales of temporary employment services in regional territory.• Prospect, cold call, and onboard new accounts. • Meet with over 100 potential prospects every week.