Becky Guest Email & Phone Number

Swindon, England, United Kingdom

Manage a team that deliver engaging and personalised 121 customer communications across several core product areas.

Swindon, England, United Kingdom

• Provide consultancy, guidance and advice on our brand and tone of voice to the entire business.• Managed the 22 agencies on our creative roster with a relationship management and reporting process I created and implemented. This ensures they get our brand and tone of voice right first time.• Delivered 2020 Annual Report and Accounts, an eight-month project to deliver a critical business document requiring collaboration with multiple stakeholders… Show more • Provide consultancy, guidance and advice on our brand and tone of voice to the entire business.• Managed the 22 agencies on our creative roster with a relationship management and reporting process I created and implemented. This ensures they get our brand and tone of voice right first time.• Delivered 2020 Annual Report and Accounts, an eight-month project to deliver a critical business document requiring collaboration with multiple stakeholders across the business, including the Executive Committee and Board of Directors. • Delivered the 2020 Review of the Year, part of the AGM voting packs sent to over 8 million members.• Responsible for the forecasting, management and monthly reporting of the brand team budget.• Provide project management support for high-profile projects.• Developed and implemented brand governance process for all external communications.• Developed risk process to support controls gap analysis and management risk appetite. Show less

Swindon, England, United Kingdom

Working for leading multinational loyalty agency ICLP as a full-time onsite implant at Intel’s European headquarters. I managed the planning and delivery of content and communications for their member only business customer website with over 50,000 engaged users across EMEA.• Used information from global sources and local product specialists to develop a communications strategy for Intel’s EMEA channel business customer website. • Created content for business customer… Show more Working for leading multinational loyalty agency ICLP as a full-time onsite implant at Intel’s European headquarters. I managed the planning and delivery of content and communications for their member only business customer website with over 50,000 engaged users across EMEA.• Used information from global sources and local product specialists to develop a communications strategy for Intel’s EMEA channel business customer website. • Created content for business customer communications including product launches and newsletters.• Managed Russian web production team to ensure all web content is functioning correctly.• Developed and led the promotional strategy of the channel customer training program• Localisation of global content for EMEA channel customer base• Analysis of statistics to identify success and address any underperformance.• Create monthly production plans and liaise with other contributors and members of project team to ensure efficient and timely delivery.• On-going product and industry research to ensure understanding of latest technologies. • Ensured all web content complied to Intel brand guidelines. Show less

Swindon, England, United Kingdom

• Managed and led the implementation of the company re-brand and new corporate identity.• Led the successful delivery of multi-million-pound tender submissions. Contracts awarded included: BP/Castrol, Royal Mail and RBS.• Responsible for all marketing and PR plans and budgets to support business objectives.• Creation, execution and evaluation of all direct marketing and PR campaigns. • Strategic competitor analysis to identify key threats, weaknesses and… Show more • Managed and led the implementation of the company re-brand and new corporate identity.• Led the successful delivery of multi-million-pound tender submissions. Contracts awarded included: BP/Castrol, Royal Mail and RBS.• Responsible for all marketing and PR plans and budgets to support business objectives.• Creation, execution and evaluation of all direct marketing and PR campaigns. • Strategic competitor analysis to identify key threats, weaknesses and opportunities.• Stakeholder engagement through presentations to suppliers, employees and board of directors.• Generated the highest number of press clippings in the company’s history.• Led the company to win a prestigious industry award for three consecutive years. Show less

Telford, England, United Kingdom

• Solely responsible for all marketing communications for the company’s primary and largest division with a marketing budget in excess of £600,000.• Transforming technical information into marketable collateral.

Wolverhampton, England, United Kingdom

Birmingham, England, United Kingdom