Creative concept development & design across print & digital deliverables.

Founded a full-service creative agency specializing in multimedia brand launches, ecommerce, and marketing. Performed as the Creative Director contributing high level creative strategy, ensuring visual communication and brand standards were met on all brands and projects.Evaluated, hired, and oversaw the creative work of over 20 graphic designers, video editors, copywriters, and photo retouchers.Performed customer-centric proposal writing to successfully win bids including all budget and pricing for projects.Created and evaluated contracts for client engagements including master consulting agreements, retainers, statements of work, and freelance engagements.Developed and maintained close strategic client relationships.

Oversaw the work of the creative department spanning all branding, print, digital, performance marketing, TV media, and paid media channels for 10+ brands, including Jlo Beauty, Kind Science by Ellen DeGeneres, Meaningful Beauty, and Crepe Erase.Strategized and led new product line and brand launches.Developed and implemented creative strategies to achieve business goals and ensure a cohesive and elevated expression across all channels for each brand.Built and managed the creative department, including art directors, designers, and video editors, and copywriters. Oversaw their day-to-day workload and guided their growth and development.Simultaneously managed multiple external creative agencies for design, video editing, and production.Created new processes to ensure all schedules were accurate and all project deadlines were met. Implemented enterprise project management system (Jira).Oversaw video and still shoots from concept through execution including art direction, production, budget, and contracts.