Becky Doyle Email & Phone Number

As the Director in Client Management for Life Events and Advice, I lead a team that is responsible for developing multi-channel strategies to drive advice and solutions to our members during key life events.

Responsible for developing go-to-market plans that engage USAA members with Enterprise Advice content and tools.

I work with an evolving ecosystem of technology partners that help extend the functionality of the Rackspace open cloud. Check it out at cloudtools.rackspace.com.

- Lead a team six Event Planners and Program Managers to build integrated event plans to maximum exposure at each event – includes booth presence, social media, advertising around the event, speaking sessions and detailed lead follow-up plan - Develop the strategic overall Rackspace event plan to meet desired brand, lead, and revenue goals- Work with Business Development Team to maximum lead follow-up and nurture, launched in booth lead qualification- Developed the companies first-ever event metrics and dashboard which proved an average 2X ROI multiple - Led the company’s biggest presence at SXSW to-date; the integrated event campaign led to record high leads, awareness and we trended as the top twitter news for the weekend

As Senior Manager of Face-to-Face Marketing, I led a team of Rackers to:- Launched a brand new Briefing Center and built the team from one Briefing Program Manager to a team of six - Developed the Briefing Program Strategy to align to sales and support goals that met a monthly minimum of briefings (we achieved 50 briefings a month, 30% growth in MRR for customers that attended and new prospect close rate of 95%)- Evolved the team from managing the center to managing the program: customized agendas, focus on overall experience, speakers bench, fanatical experience and integration with sales process such as event triggers and monthly sales goals- Organized Rackspace’s presence at industry tradeshows and events to meet lead targets

- Built strategic marketing plans to support channel sales revenue targets - (within the three years percentage of revenue increased from 10% to 30% of overall company revenue)- Built the team from myself to a team of seven Channel Marketing Managers who were responsible for: developing ongoing communications to Channel Partners via multiple channels, co-marketing campaigns to accomplish joint revenue goals and establishing internal and external SPIFFS- Developed the companies first-ever Partner Portal and executed a 200 attendee Partner Conference for 3 years

San Antonio, Texas Area

- Developed product messaging and campaigns to meet revenue targets for Auto and Property insurance- Executed multi-channel auto and property insurance campaigns which included DM, banner ads and print ads- Built the inaugural storyboard which made great impacts to member experience - presented to Executive Council and many times on a roadshow through the company

Cedar Rapids, Iowa Area

- Organized Intermec’s presence at industry tradeshows and events to meet lead targets - Built company’s first-ever Intranet which led to project managing the redesign of the public website- Developed marketing campaigns (direct mail, print advertising, landing pages, etc.) for DSD industry

Bachelor Of Science, Marketing

Bachelor'S Degree, Marketing