Becky Kendall Email & Phone Number

Mount Pleasant, Sc, Us

Mount Pleasant, Sc, Us

Saratoga Springs, Ny

• Provide advertising leadership of a premier lifestyle magazine in Saratoga Springs and New York’s Capital Region.• Develop strategies and initiatives to increase advertising sales and surpass aggressive annual sales quotas.• Identify opportunities to increase advertising sales through cross promotional activities.• Cultivate existing client relationships to drive revenue growth by recommending additional solutions.• Formulate and present sales proposals and manage contract negotiations with key client executives.• Organize and execute magazine release parties and promote sponsorship opportunities to clients.• Directed and orchestrated magazine photo-shoots throughout the year for select issues.• Collaborate with the executive hiring team for hiring, onboarding, and training of new sales account executives.• Manage an advertising sales account executive and lead weekly cross-functional team strategy meetings.• Oversee payroll, benefits plans, invoicing, accounts payable/receivable, and other bookkeeping activities.• Key Accomplishments:- Sold over $300K in advertising sales year through second quarter 2019.- Tracking to continue the trend of selling over 85% of annual advertising.- Created and promoted new print and digital advertising products including spotlight stories-online, sponsored Instagram posts, email blasts, advertorials, and others.

• Promoted advertising opportunities for Saratoga Living Magazine issues and side publications such as SPAC programs, Tourism Bureau Guide, and others.• Implemented strategies for identifying new prospects from lead generation to close of business.• Employed relationship based and solution based sales approaches in understanding the client’s needs and tailoring solutions and recommendations for appropriate products and services.• Planned and executed magazine photo-shoots throughout the year for select issues.• Collaborated closely with graphic designers to create marketing ads that produce results for clients.• Key Accomplishments:- Exceeded sales quotas for all six of the magazine issues published annually.- Sold 86% of total annual advertising sales (over $500K) in 2018 an increase of over 12% from previous year.- Sold 92% of total annual advertising sales in 2017 an increase of over 13% from previous year.- Sold 77% of total annual advertising sales in 2016 an increase of over 13% from previous year.- Sold 80% of total annual advertising sales in 2015 an increase of over 40% from previous year.- Created and implemented new print products to promote to clients including fashion shoots, restaurant/bar events, gift guides, car guides, and horse syndicate Guides.

• Promoted advertising opportunities for Saratoga Living Magazine issues and side publications such as SPAC programs, Tourism Bureau Guide, 150th Race Course Commemorative Book, and The Great Escape Anniversary Book.• Acquired new customers while growing existing client’s business through consultative sales skills.• Developed new business through cold calling and networking to develop new leads and increase market share.• Formulated and presented sales proposals and managed contract negotiations with key corporate accounts.• Drove advertising revenue growth by promoting the benefits of advertising in various special issues. • Key Accomplishments:- Grew advertising revenue from $80,000 to $207,000 in just over one year.- Sold 21% of annual advertising sales in 2013.- Sold 38% of annual advertising sales in 2014 an increase of over 61% from the prior year.- Started with no client list and grew accounts quickly through successful relationship building and cold calling.

• Educate new customers on energy savings through energy supplier options. • Recruit and train new consultants to build teams throughout the country. • Motivate new consultants to reach goals and incentives. • Provide education and leadership on the deregulation of electricity and natural gas in deregulated markets in the U.S.