Market Research & Insight DirectorI have 25 years’ experience designing, leading and analysing customer and stakeholder research to be used at a strategic and operational level. I have an excellent understanding and experience of research strategies, analysis and interpretation. From collecting valid and robust data, to data consolidation and finding the story, I help clients make sense of their data and present it in an engaging way.Areas of expertise: Quantitative analysis & interpretation; data consolidation; online research; customer insight; customer satisfaction; audience profiling; government comms insight & evaluation; U&A; Innovation cycle; concept testing; brand & market understanding; online qual moderation and analysis.Sectors of expertise: Non-for-profit & charity; financial research & pensions; Youth & Education; Housing & neighbourhood planning; food & drink.MRS Certified status (full member)
Listed skills include Market Research, Customer Insight, Quantitative Research, Questionnaire Design, and 19 others.