Account Director
Norwalk, Ct
As the leader on the digital account team, I provide high-quality account management for the Good Earth Tea digital and eCommerce business as well as Dannon Yogurt, iRobot (Roomba), Vonage, BIC and Campbell's. Includes website development, eCommerce (including Amazon), eCRM campaigns, digital content, online media as well as brand development across numerous digital channels.I develop effective digital strategies for clients in order to achieve their goals within the digital space. This includes research, key insights, audience evaluation and segmentation strategies, platform recommendations and content development.I also act as a digital consultant to our offline account team members in order to support any digital strategies or tactics they may need. This may include education and training on digital technologies and concepts and/or partnering on digital projects.