Associate Consultant, Strategic Services
Downers Grove, Il
Tracked and reported marketing program results; supported direct marketing efforts for a new product launch; analyzed customer contact opportunities; assisted in development and testing of a marketing database and evaluated vendors. Also, supported the development of Customer Relationship Management implementation plans; economic justifications for data warehouses; and conducted industry research for use in strategic planning and reccomendations. - Clients served included: A&E Signature Service, Amway/Ocean Essentials, Ann Taylor, Attorney's Title Insurance Fund, Audi, Burpee, Fleet Bank, John Nuveen Company, National Pork Producers' Council, Riggs Bank, SBC Communications, Saks Department Store Group and Toys "R" Us. - Earned promotion from Analyst position in 3/01.