Adam Beeson Email & Phone Number

San Diego (Remote)

Build and lead the communications function for one of the tech industry's most impactful research and advisory associations.•Leading the PR, internal communications, social media, executive engagement, and blog functions for the enterprise. •Establishing a media relations strategy and function for the first time in the history of TSIA.•Creating the internal communications function to align company functions and messaging. •Leading and developing the blog and social media functions.•Managing the communications budget.

Chicago, Illinois, United States

Lead communications function for multiple clients specializing in healthcare technology, research and life sciences.Responsibilities include: • Leading multiple public relations, media relations, and content marketing accounts• Building communication strategies to support client goals• Counselling clients on effective brand storytelling• Writing and/or editing communications materials• Leading branding and messaging projects• Engaging with reporters, bloggers, analysts, and other industry influencers on a national scale • Securing thought leader interview and article opportunities for clientsAmendola Communications is an award-winning healthcare and healthcare IT - focused, public relations and marketing firm that brings new energy and focus to communications initiatives. We work smart—and hard—to deliver results beyond your expectations.

Remote

Established the organization’s PR and media relations strategy to build name identification and thought leadership in the behavioral health space. Implemented a stakeholder engagement strategy to advance the organization’s influence with targeted government entities. Developed the organization’s public affairs function to expand relationships with government officials. Managed the identification and development of client storylines to demonstrate the Appriss Health value proposition. • Implemented an initial media strategy that resulted in 61 earned media placements in the second half of 2020. • Developed and implemented targeted government influencer outreach program, resulting in monthly touchpoints and more than a dozen meeting requests with leaders.• Wrote and distributed the organization’s first annual 2020 Impact Report.

Greater Chicago Area

Designed and implemented comprehensive communications program to elevate business’ multiple business units. Developed and executed strategies to elevate organization’s name identification as well as image and reputation with targeted industry audiences. Designed, created and drove robust media relations function to feature thought leadership with high-value audiences. Implemented social media tactics to drive audience growth and engagement. Established internal communications program to overcome existing company-wide silos, while driving awareness of organizational priorities. Led software division’s analyst relations function. Established communications work processes to continue to scale new initiatives effectively. Managed budget and agency resources. • Built dynamic media relations strategy, resulting in 290 earned media placements with targeted publications in 2019. • Elevated organization’s press relationships to garner coverage in top-tier publications, including New York Times, The Wall Street Journal, Boston Globe, Washington Post, NBC.com, and Chicago Tribune. • Created company’s internal communications function, resulting in 70 touchpoints between employees and leadership over one year. • Established National Hospital Flash Report as the primary media source for near-real time data regarding U. S. hospital finances and volumes, recognized as key resource during COVID-19 pandemic.• Initiated tactics to drive web traffic to kaufmanhall.com, resulting in targeted media entities occupying seven of top ten referring domains. • Designed software division’s Axiom MVP award program to highlight extraordinarily successful clients at annual Axiom Summit conference. • Initiated new strategies to grow followers and engagement with social media accounts, resulting in 40% annual growth of LinkedIn followers.

Chicago, Il

Built vibrant media relations function. Led company-wide communications and established brand marketing presence. Spearheaded creation of strategy and message. Developed and executed strategies to drive brand identification and elevate company’s image and reputation with B2B and B2C audiences. Designed, created and drove aggressive media relations function to feature brand and value proposition with audiences worldwide. Implemented targeted social media presence with focus on relationship building with stakeholders, influencers and professionals. Elevated events function with focus on evolving company presence as valued and desired participant, rather than sponsoring SaaS vendor. Built effective cross-functional communications, processes and projects to enable company to scale effectively. Managed internal team and agency resources. • Designed name identification media relations strategy, resulting in more than 350 media placements per year, elevating targeted media tiers. • Built company’s Best Software Companies program as annual traffic and reputation tactic, resulting in launch that eclipsed annual traffic goal of 150,000 visitors in ten business days. • Led company’s series B round of funding announcement, resulting in coverage for emerging company in The Wall Street Journal, TechCrunch, Venture Beat, Reuters, Fortune, Chicago Tribune and 74 additional publications. • Identified opportunity to create and scale new event presence strategy to elevate company brand identification and become revenue neutral feature of business with new review booth program. • Established company’s blog strategy as traffic and SEO driver.

Wisconsin And Northern Illinois

Managed PR functions and system-wide accountabilities through centralization initiative. Developed and executed strategic PR efforts as key media spokesperson. Maintained strong tier-one media relationships. Matrix-managed leadership teams to execute integrated initiatives through web, mobile, traditional media, and social media channels. Advised executives, physicians, and others in communication strategies for public announcements and media interviews. Established press conferences and thought-leadership forums. Created talking points and infographics. Collaborated with marketing colleagues to ensure consistency of internal and external communications. Promoted community events for Aurora Foundation.• Centralized PR functions organization-wide, strengthening brand/messaging consistency and overall efficiency. Facilitated cultural change across entire system of 15 hospitals, 185 clinics, and 70 pharmacies. • Led issues management and spearheaded crisis communications to address community concerns such as infectious disease outbreaks, health care reform, and introduction and consolidation of medical service lines.• Provided PR leadership in steering committees that planned and established operations for new service initiatives, including service lines, research initiatives, clinics, and outpatient surgery centers. • Recruited by local government officials to manage media relations during fire emergency that resulted in evacuating half of the city of Cudahy.• Established strong relationships with key contacts at The Wall Street Journal, New York Times, Washington Post, CNN, Fox News, MSNBC, Chicago Tribune, NPR, and other major media outlets.• Developed and facilitated presentation on crisis communications management at World Congress Conference on Healthcare in Chicago in 2013. Led two webinar presentations for industry peers on topic, one with social media emphasis, through Bulldog Reporter.

Waukegan, Illinois

Promoted within a month of hire from Public Relations Specialist to direct all marketing, PR, digital communications, special events, crisis communications, and business development for area system of two hospitals and various clinics.Developed and managed $1M+ operational budget and annual marketing plan. Directed three employees. Oversaw all internal communications.* Helped establish new open-heart surgery, joint-replacement, and stand-alone ER programs.* Played key role in securing approval from the Illinois Health Facilities Planning Board for multi-million dollar medical building construction and strategic service-line development projects.* Managed crisis communications associated with strip mall explosion, local drownings, shootings, and other community emergencies.ABOUT THE ORGANIZATION: Local group of hospitals and clinics affiliated with Community Health Systems, one of the largest for-profit health care systems nationally.

Mundelein And Springfield, Illinois

Ensured exemplary reputation and high community regard for public official, overseeing all media relations, communications, staff of four direct and indirect reports, and legislative support.Devised overall communications strategy and public relations messaging. Initiated and managed legislative content development, negotiations, and promotion. Wrote speeches and created multi-media presentations.Developed and nurtured strategic relationships with community, business, and government leaders and stakeholders. Benchmarked best practices. Led organizing of public and private events.* Recruited by House minority leadership team to help three other legislative offices improve their external communications and public relations programs.* Developed strong internship program that provided excellent source for future legislative aides.

Deerfield, Illinois & Washington D.C.

Assisted Chief of Staff and District Director with creating and implementing communication strategies. Managed congressional district events schedule. Represented and spoke publicly on behalf of the congressman.

Bachelor Of Arts, English

Activities and Societies: Pi Kappa Alpha Fraternity

Graduate, General Studies