Content Marketing Manager
Current- Work on the TSIA Marketing team along with Product Management, Data Analytics, and Research teams to produce high-quality educational content- Work to bring content strategies to life by connecting with our target audiences via blog strategy, writing, editing, and promoting- Position brand value by distilling technical concepts into simple and compelling narratives.- Identify target audiences and deeply understand company personas to leverage user insights and competitive intelligence in crafting compelling narratives.- Edit written blog/content from different stakeholders- Interview TSIA researchers, industry experts, internal team members, and customers- Write SEO-driven blog posts based on research, outline, and direction from digital marketing- Manage and execute the company blog content calendar and meet deadlines- Schedule blog submission deadlines for other writers, gather their content, and review/edit/rewrite it- Implement blogs directly to the website—this includes implementing the copy, html, adding titles, meta, alt tags, and uploading images- Edit and proofread different content to ensure alignment with the editorial style guide, brand consistency, and fact-checking- Collaborate with designers to enrich the text with visual aids such as images and charts- Contribute editorial ideas for ongoing and proactive content marketing deliverables- Engage with TSIA researchers to gain understanding and subject matter expertise
