Bela Szabo

Bela Szabo Email and Phone Number

BrandComms Director @ Telekom HU | MBA, Strategic Thinking @ Telekom HU
pest megye, pest, hungary
Bela Szabo's Location
Budapest, Budapest, Hungary, Hungary
About Bela Szabo

With over 25 years of experience in marketing and communications, I am a passionate and experienced BrandComms Director at Telekom HU, the leading telco provider in Hungary. I lead a team of professionals who create business solutions to maximize the performance and potential of our brands, using cross-channel and transmedia strategies, digital marketing, shopper marketing, and event creation. My core competencies include brand strategy, communication planning, campaign management, youth marketing, B2B marketing, and pitch leadership. I also have a versatile category expertise, ranging from FMCG to automotive to pharma. I have an MBA in Marketing from Maastricht School of Management and SEED School for Executive Education and Development, and a certificate in Digital Marketing from Squared Online. I am driven by the mission to provide solutions for important problems and societal tensions, leveraging the new technologies and platforms, and embracing the beautiful constraints. I also value recognizing and activating the hidden potentials in each and every individual, and using their insights to shape and improve the creative product and reputation of our company.

Bela Szabo's Current Company Details
Telekom HU

Telekom Hu

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BrandComms Director @ Telekom HU | MBA, Strategic Thinking
pest megye, pest, hungary
Website:
telekom.hu
Employees:
2514
Bela Szabo Work Experience Details
  • Telekom Hu
    Brandcomms Director
    Telekom Hu May 2017 - Present
    Budapest, Hungary
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  • Ddb
    Strategy Director
    Ddb Jun 2015 - May 2017
    Budapest
    I am more and more driven to be part of something substantial and important. I more and more believe that the communication industry through creative thinking and transformative innovation can provide solutions for important problems and societal tensions. We should embrace the new technologies and platforms to change the old habits. Learn how to leverage the beautiful constraints. Cut the chord, which ties us down to the past. Look up and move.
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  • Metropolitanrepublic
    Strategy Director
    Metropolitanrepublic Oct 2014 - Jun 2015
    Johannesburg Area, South Africa
    Rewire the strategic fundament of the agency’s clients, drive the strategic output of the agency to shape and improve the creative product and creative reputation.
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  • Vodafone
    Global Head Of Brand And Communication Strategy
    Vodafone Nov 2013 - Aug 2014
    London, United Kingdom
    Responsible for the global brand leadership via developing strategic guidelines for consistent brand building across Vodafone global footprint in 21 markets. Translate commercial priorities into communication strategy. Devise programs to put the brand purpose into action.
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  • Vodafone
    Head Of Brand And Communication
    Vodafone Aug 2010 - Oct 2013
    Budapest, Hungary
    Transformed the marketing communication department to business supporting brand team. Drew commercially successful actions from the simplified brand and communication tracking. Initiated the strategic use of digital analytic.Developed the local brand idea, devised brand engagement programs and coordinated across company the creation and execution of the yearly communication planning both for B2C and B2B. Digital innovation to determine new channels, new targeting options, new supporting technology for better customer experience and value creation. The resulting data is used for media and creative optimisation.Launched a new social listening platform thanks to which we could identify new network messaging territories and hubs for influence.Experimented with insider marketing for our network and prepaid proposition messages for youngsters which aimed to bond Vodafone to the hipster culture in a very subtle way.
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  • Vodafone
    Communications Planner
    Vodafone Nov 2012 - Jun 2013
    London, United Kingdom
    Intra company assignment on Red smartphone service pack global launch. My task was to work out positioning territories based on research insights, societal and communication trends; providing local markets perspective on the presented creative directions ensuring the local buy-ins and campaign adoption. I worked out the benefit ladder and the messaging matrix to support the monetisation via media channel and customer journey based message optimisation.
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  • Leo Burnett Budapest
    Client Service And Planning Director
    Leo Burnett Budapest Jan 2008 - Jun 2010
    Budapest
    At my best I helped brands grow, become more popular and commercially more successful. My great friends were the creatives who aimed to surprise, change perspective and ultimately influence people`s behavior or simply change the world.I have learnt how to develop a purpose for a brand, the process for it and very importantly how to align the internal agency and client teams around the purpose. As having a purpose is one thing to create value with it is another. I trained East European agencies for the secrets of the brand purpose within the HumanKind model.
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  • Leo Burnett Budapest
    Client Service Director
    Leo Burnett Budapest Jan 2006 - Jan 2008
    Leadership of 20+ account management and strategy team. Advised the agency management on organisational improvements. Developed business plans for new revenue streams. Contributed to maintaining a leading creative agency position in the local marketplace through innovative and consistent brand building and creating a spirit that’s unique to Leo Burnett since. • P&G: Tide, Bonux, Always, Secret, Dreft; Herbal Essences, Old Spice; • The Coca-Cola Company: Naturaqua, Coke Zero, Coke Light, Nestea, CokeClub; • SAB – Arany Ászok• Telecom: Djuice; Sony-Ericsson; Samsung• Retail: IKEA• Pharmaceutical: Béres Csepp• Tobacco: Multifilter, Marlboro• Financial: Volksbank, National Lottery• Service: KLM
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  • Leo Burnett Budapest
    Account Director
    Leo Burnett Budapest Dec 2000 - Jan 2006
    Run the Tide and Bonux (P&G) detergent brands: project management, proposition development, research design and result analysing, ORS methodology and analysis, insight development, business review support, media optimisation, regional positioning and creative concept development, global best practices.
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  • Adviola
    Account Director
    Adviola 1998 - 2000
    Masterminded the agency's advertising services, led all the pitches from strategic and creative perspective, won flagship clients such as Novacom which was one of the alternative telecommunication companies after the fixed line liberalisation. Initiated web driven communication campaigns which were unique at that time in the country.
  • Young & Rubicam
    Account Executive
    Young & Rubicam 1995 - 1998
    Run the advertising development process for brands from very versatile categories: automotive, telecommunication, Ericsson, Lufthansa, Kraft Jacobs Suchard, food, Heinz, Kodak, hygiene, Philip Morris, Toyota. Devised and managed the strategic, creative and financial coordination of Ericsson in 8 East-European countries.
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Bela Szabo Education Details

Frequently Asked Questions about Bela Szabo

What company does Bela Szabo work for?

Bela Szabo works for Telekom Hu

What is Bela Szabo's role at the current company?

Bela Szabo's current role is BrandComms Director @ Telekom HU | MBA, Strategic Thinking.

What schools did Bela Szabo attend?

Bela Szabo attended Maastricht School Of Management, Seed School For Executive Education And Development, Squared Online, Budapesti Corvinus Egyetem, Rijksuniversiteit Groningen, Kossuth Lajos High School.

Who are Bela Szabo's colleagues?

Bela Szabo's colleagues are Tünde Szarvasi, Krisztofer Kohl, Katalin Sándor, Oszlányi-Salacz Iván, Eva Fazekas, Dániel Kólya, Károly Boros.

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