Belén García Gavilanes Email & Phone Number

Cardiff, GB

Cardiff, Wales, United Kingdom

PhD at the School of International Relations and Politics

United Kingdom

Part of the Latin American Watch team.

Ecuador

• Plan International is a development and humanitarian organisation that advances children's rights and equality for girls.
• Developed and executed digital campaigns to raise awareness and funds for children’s rights and equality for girls across digital and social media (organic and sponsored) and developed landing pages (Wordpress).
• Created relevant and attractive content through CRM (Mailchimp and Microsoft Dynamics 365) for donors and potential donors.
• Executed communications loyalty plans for individual and corporate donors.
• Edited and translated life stories (Spanish to English).
• Mentored a teenage girl within the organization's project "Leadership School" to design her life's plan after graduation.

Ecuador

• Fundación Jocotoco is a local NGO for biodiversity conservation. Responsibilities:
• Designed strategic communications plan short and long term.
• Created social media and public relations campaigns to establish a strong brand positioning, increasing Instagram following by 70% in one year (IG).
• Planned and executed digital campaigns to raise funds for different projects.
• Generated press releases and appeared in national and international media (over 150 articles within 12 months).
• Produced content in English and Spanish for donors and prospects.

• Conducted and applied surveys to measure level of satisfaction among the Ecuadorian community regarding the services and communication of the Consulate/Embassy.
• Analysed the results and created a base line with short and long-term goals aligned to the Ecuadorian foreign policy.
• Elaborated a Communication Plan in digital media to improve the services and increase the engagement with the Ecuadorian community in the UK.
• Designed in Illustrator a format summarizing main information for Facebook to decrease phone calls and improve the communication with the community.

London

• Charity that provides wheelchairs, rehabilitation and funds spinal cord injury research.
• Contacted potential sponsors for the main fundraising event of the year, presenting multiple options according to the budget.
• Designed at scale the floorplan for the event using Illustrator.
• Cleansed salesforce database of over 2,000 users to enhance targeting of potential and regular donors.
• Created content for social media (Facebook, Instagram and Twitter).

Quito

• Led a corporate social responsibility project (the restoration of an emblematic city park).
• Engaged local businesses to fundraise the amount required for the restoration project (goal achieved $15k).
• Managed the park’s restoration opening event from start to end which attracted more than 1,000 attendees.
• Attracted media coverage and secured the city’s mayor participation in the opening event.
• Raised the organisation’s public profile by leading the implementation of social development projects in low-income communities causing a positive effect on 750 families.
• Promoted and coordinated technical visits and events in the company.

Quito

• Developed blog posts in English to increase webpage traffic.
• Created visual content in Camtasia.
• Translated technical user manuals from English to Spanish.

Quito

• Developed content for internal communications about sustainability campaigns for the intranet.
• Composed and edited corporate news and mailing around staff initiatives (over 900 employees).
• Updated stakeholder's information in Excel

• Updated information in excel for research about postgraduate offers.
• Selected radio content to be digitalized.
• Read newspapers and edited daily communications relevant for the staff.

Master Of Science - Ms, Social Science Research Methods

Diploma In Gender, Violence And Human Rights, Sociology

Master Of Science - Ms, Media, Communication And Development, Distinction

Activities and Societies: Contributed to the research of Prof. Shani Orgad (LSE), Prof. Sara de Benedictis (Brunel) and Prof. Catherine.

Bachelor In Corporate Communication, Communication And Media Studies, 9/10

Activities and Societies: Editor of MUNLEAI VI (University Model of United Nations). Reporter and editor in the school radio "RadioActiva".