Bella Chen Email & Phone Number

United States

Chicago, Illinois, United States

• Utilized SQL and Python to clean and integrate 100k+ data from ONET and Risekit’s database, focusing on excluding missing values and redefining numerical ranges to enhance deriving actionable business insights• Increased predictive accuracy by 37% for best-fit resources and service forecasting by building predictive models, utilizing regression analysis and correlation matrix to identify key barriers, and enhancing performance through feature combination and interaction• Utilized NLP techniques to develop a job recommendation engine with particular emphasis on training programs and support services, reducing candidate barriers by 58%• Coordinated cross-functionally with teams, held weekly meetings to review and update progress and gather feedback from clients, identifying and confirming bugs

Taipei, Taipei City, Taiwan

• Conducted multiple data analysis for online campaigns (newly launched cosmetic products and department store anniversary sales project) to optimize strategies, increasing 30% overall sales and doubling engagement within 4 months• Enhanced 3.5 million user engagement on Facebook through analysis of user behaviors using Excel pivot table, such as impression rate, engagement rate, and reach rate of Facebook posts to formulate effective user growth strategies• Boosted 121% of website impressions by implementing SQL queries to process large-scale data analysis, such as customer product preference and product keyword search volume to extract insights and meet customer intentions

Taipei, Taipei City, Taiwan

• Performed competitor analysis by SWOT to develop content marketing strategies and analyzed products on newly launched e-commerce platform, doubling user engagement within one month by optimizing web content• Visualized big datasets using Tableau to identify business opportunities by creating dashboards for key clients• Led a team of 10 members and ran campus ambassador projects to enhance brand awareness and improve brand image, increasing 50% in brand influence• Analyzed and optimized social media platform performance, leading to a 10% increase in subscriber growth (7k+) and a 15% improvement in content engagement, resulting in over 10k+ views based on performance metrics analysis

Master Of Science - Ms, Business Analytics, 3.8/4.0

Coursework: Data Mining for Business, Business Data Visualization, Programming for Data Science in Business, Machine Learning.

Bachelor'S Degree, Social Sciences, 3.9/4.0

Activities and Societies: Leadership Development Program• Academic Excellence Award (Top 3 in department) • Outstanding Research Award •.