Bella Liow Email & Phone Number

Singapore

Servicing clients including New Balance, Jaguar Land Rover, Science Centre Singapore (socials), EcovacsPast clients include APB Guinness, MUJI

Singapore

McDonald's- Conceptualising product launches and campaigns in an engaging manner- Drove various community initiatives - Secured earned giveaways with media publications like 8 days and Mothership- Issues managementMagnum- Drove publicity for Magnum's products throughout the year- Oversee the social plan for all product launches- Product launch planning- Past campaigns: Magnum Remix Arcade, Magnum Starchaser & Sunlover launch, Magnum non-dairy, Magnum May promotionsAllianz Singapore- Leading Allianz Singapore social plan for EV related contentUnder Armour- Execute event ideas for product launches - Kickstarted the Under Armour community on an earned basis- Drove publicity for UA Combine 2023- Monthly performance reportingFerrero - Ad-hoc- Daily media monitoring for the Ferrero group- Weekly social reporting for the Ferrero analytics teamSoftware proficiency:Data analysis - TalkwalkerInfluencer tracking - KlearPast accounts include:Unilever Employer Branding, United Women Singapore, Buffalo Trace Distillery

Singapore

Under Armour- Drove publicity for Under Armour’s Inaugural UA COMBINE 2022 season in Singapore (20 Aug)- Curated a list of targeted media and influencers - Media and influencer relations during the UA COMBINE experience- Develop relevant event press materialsMagnum- Curation of media and influencer lists- Ideation of potential campaigns for new launches and/or current product lines- Liaising with external stakeholders.Award winning campaigns: PRCA Launch of the Year Award In House Winner: The Magnum Pleasure Auction, PR Awards Best PR Campaign (F&B): Silver - The Magnum Pleasure AuctionUnilever Employer Branding- Conceptualised and ran UniCon 2022 in 2 months - Unilever’s annual flagship career fair in a hybrid format for the first time across 2 days (8&9Sept)- Developing social content - including the social content angle, copywriting- Working with internal and external stakeholders to develop the necessary assetsMcDonald’s- Daily media monitoringPast account include:Disney Content Showcase

Singapore

Accounts: Carlsberg, 1664, Porsche, Citigold, United Women SingaporeKey responsibilities: - Media Monitoring and Report - Media Relations and Outreach (media pitches, email outreach)- Preparation of media materials (briefing booklets)- Liaising with external vendors- 4C's Analysis and Research- Ideation and Creative Pitching- Communication plan approach

Singapore

- Performing daily housekeeping activities- Ensure positive interaction with customers- Process of customer drop offs and handling customer enquire- Meticulously handles the Point of Sale System transactions including cash and exchanges

Singapore

Bachelor'S Degree, Business Marketing

Specialist Diploma, Digital Marketing And Analytics, 3.8/4

As part of the Specialist Diploma in Digital Marketing and Analytics, I’ve completed my certification in Social Media and Analytics.

Diploma, Accounting

Activities and Societies: Community Service and Cultural Club Sub-Committee Member of Public Relations 2 weeks China Business Research.

Gce O Level, Triple Science, Additional Mathematics