Isabella Marques

Isabella Marques Email and Phone Number

Growth Specialist | Outbound & Inbound Marketing | Digital Strategist | Copywriter | Content Creator @ BIP Brasil
madrid, madrid, spain
Isabella Marques's Location
Greater Rio de Janeiro, Brazil
About Isabella Marques

I bring +8 years of experience in Sales and Marketing, having worked in both B2C and B2B markets. With degrees in International Relations and Journalism, I've always been passionate about everything related to this sphere:- Reading & Writing- Traveling- Meeting new people- Engaging with foreign languages- Venture into social media with independent content creation.Throughout my life, I've had the opportunity to live in three different countries and travel to over 23, which has exponentially expanded my worldview.You can find my professional trajectory further down in the Experience section. Here, I want you to meet Isabella in a different light:I learned to write at the age of 3, wrote a book at 12, entered my first university at 16, participated in two exchange programs, run my own YouTube channel, and I am passionate about traveling and well.. Going to the Gym.I'm extremely creative, intuitive, and friendly—seen as a negotiator by some and a peacemaker by others. I possess a keen sense of justice and am resilient to the core. I like to say that I strive for balance in all areas of life, understanding the challenges and needs of each moment. However, I'm also somewhat of a workaholic, often without realizing it.Today, I stand out for my skills in Sales and Marketing, particularly in interpersonal communication. You might be interested to know that:- I've led sales teams of more than 30 people.- I've organized events for audiences ranging from 50 to 900 people.- I've spoken to over 2,000 people.- I've generated results above $30M in the Network Marketing industry and over $8M in the B2B market (as a growth specialist and later as a copywriter).- My world is made up of all those acronyms well-known to those in the field: SEO, CMS, CRM, KPIs, OKRs, CTRs, mental triggers, and many others.As for my mission in the this world, I'm still exploring. But as my professional goal: to grow in the Marketing area and lead one or more companies, using my comprehensive skill set to foster innovation and drive success.

Isabella Marques's Current Company Details
BIP Brasil

Bip Brasil

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Growth Specialist | Outbound & Inbound Marketing | Digital Strategist | Copywriter | Content Creator
madrid, madrid, spain
Employees:
177
Isabella Marques Work Experience Details
  • Bip Brasil
    Marketing Specialist And Copywriter
    Bip Brasil Nov 2024 - Present
    Brazil
  • Capital Generations
    Copywriter
    Capital Generations Jun 2024 - Present
    Estados Unidos
    As a Copywriter for outbound sales campaigns, I create persuasive content for cold emails, cold calls, and social media touchpoints, specifically targeting potential clients in the U.S. education sector. I focus on developing clear, compelling messaging for B2B companies that serve educational institutions, working to engage decision-makers such as school administrators and education professionals. I collaborate with sales and marketing teams to align all outbound prospecting materials with overall sales strategies, continuously monitoring and refining the effectiveness of the campaigns to stay relevant in the competitive U.S. education market.
  • Growth Machine
    Copywriter Sênior
    Growth Machine Oct 2023 - Nov 2024
    Rio De Janeiro, Rio De Janeiro, Brazil
    My experience as a Copywriter Senior empowers me to tackle dynamic challenges and excel in crafting persuasive content, making a positive impact on our digital launches, marketing campaigns, and the promotion of the "Infinite Demand Community" infoproduct within the B2B market.- Marketing Funnel Strategy & Optimization: Expertise in leveraging marketing funnels to guide prospects from awareness to conversion. Skilled in crafting stage-specific content and using data analytics for optimizing conversion rates at each touchpoint. Proven success in continuous testing and strategic adjustments to maximize campaign ROI and enhance user experience.- Content Strategy: Crafting and implementing a comprehensive content strategy that aligns with the company’s marketing goals and speaks to the target audience.- Digital Launches: Actively contributing to successful digital launches, generating over $400k in revenue while promoting products and services.- Newsletter Management: Successfully overseeing a weekly newsletter with a subscriber base exceeding 4,000, delivering valuable and informative content.- Email Marketing- Conversion Rate Optimization (CRO)- SEO (Search Engine Optimization)- Content Management Systems (CMS)- Marketing Automation Platforms- Social Media Marketing- Google Analytics- Video Marketing (+VSL)- Graphic Design Basics (Canva)- Webinar Production and Promotion- Creative Ad Campaigns- Landing Pages - WhatsApp Messaging- Storytelling and Psychological Triggers- A/B Testing
  • Growth Machine
    Growth Specialist
    Growth Machine May 2021 - Sep 2023
    Rio De Janeiro, Rio De Janeiro, Brazil
    B2B Sales Acceleration | Outbound Sales | Inbound Sales | Inside Sales | Sales Enablement | GrowthAs a B2B growth specialist, my role involves conducting diagnostics of the commercial operations of companies across various sectors and assisting them in structuring a plan focused on: validation and definition of strategies, process development, people management and training, and optimization of metrics and tools. In 2 years, I have conducted over 500 diagnostics of company operations throughout Brazil, dealing directly with Commercial Directors and C-level executives of companies with annual revenues exceeding 2M, generating more than 7M in sales for the company. From identifying operational pains and bottlenecks, I structure a preliminary plan and direct the company to our internal team, so they can continue with the strategy building and monitoring.- CRM- Sales Engagement- SPIN- GPCT BACI- Sales Techniques- NLP- Time Management
  • Freelance
    Copywriter
    Freelance Nov 2022 - Jun 2023
    Crafting text for landing pages, email marketing, creative strategies for paid traffic and VSLs. I played a key role in the launch of two experts:1) Silvana Ramiro, a journalist from Globo, for her in-person event and subsequent digital course on Effective Communication.2) Welington Paschoal, an entrepreneur and qualified stock market investor, for his course on finance and investments using direct traffic models.- Storytelling- AIDA- Mental Triggers- Irresistible Offer- Guarantee- CTA (Call to Action)
  • Grupo Hinode - Oficial
    Network Marketing Leader
    Grupo Hinode - Oficial Jul 2016 - Jul 2021
    Brazil
    In my role in Network Marketing, I successfully developed and led a sales force of over 1,000 individuals, driving the business to achieve over $30 million in revenue over five years. My leadership extended beyond national borders, earning recognition at major international events, and solidifying my expertise in sales management, event coordination, public speaking, and personal branding.
  • Bg Group
    Events, Branding And Sponsorships Intern
    Bg Group Aug 2015 - Dec 2015
    Rio De Janeiro, Brazil
    During my internship at British Gas (later part of Shell), I played a key role in enhancing the brand's presence through strategic event management and forging impactful partnerships.
  • Roquette Pinto Comunicação Educativa
    Voluntary Journalist
    Roquette Pinto Comunicação Educativa Apr 2015 - Dec 2015
    Centro - Rj
    At Roquette Pinto, one of Brazil's most esteemed radio stations, I honed my journalistic skills. My responsibilities included producing engaging content, delivering live traffic updates, and highlighting Rio de Janeiro's cultural scene.
  • Secretaria De Estado De Cultura E Economia Criativa Do Rio De Janeiro
    Journalism Intern (Press Office)
    Secretaria De Estado De Cultura E Economia Criativa Do Rio De Janeiro Jun 2015 - Aug 2015
    Centro - Rj
    My internship at the Rio de Janeiro State Secretariat involved a dynamic role in internal communications. I was pivotal in liaising with the media, coordinating interviews, supporting event promotions, crafting press releases, managing the website content, and overseeing media monitoring and email communications.
  • Redley
    Foreign Trade Intern
    Redley Sep 2013 - Feb 2014
    Rio De Janeiro
    My internship with leading retail brands Redley and Cantão involved organizing critical sales data, liaising with international clients, and overseeing financial transactions, contributing to the smooth operation of the business.
  • Universal Orlando Resort
    Merchandiser
    Universal Orlando Resort Dec 2011 - Feb 2012
    Orlando, Florida Area
    Participating in a work exchange program at Universal Orlando Resorts, I engaged in customer service and inventory management, ensuring a seamless operational flow in a fast-paced entertainment environment.

Isabella Marques Skills

Politics Journalism Literature English Teaching English Project Management Research Strategic Planning Writing Microsoft Office International Relations Analysis Spanish Management Leadership Microsoft Excel Portuguese Powerpoint Social Media Microsoft Word Project Planning

Isabella Marques Education Details

Frequently Asked Questions about Isabella Marques

What company does Isabella Marques work for?

Isabella Marques works for Bip Brasil

What is Isabella Marques's role at the current company?

Isabella Marques's current role is Growth Specialist | Outbound & Inbound Marketing | Digital Strategist | Copywriter | Content Creator.

What schools did Isabella Marques attend?

Isabella Marques attended Universidad Autónoma De Madrid, Universidade Federal Do Rio De Janeiro, Pontifícia Universidade Católica Do Rio De Janeiro, Colégio Marista São José.

What are some of Isabella Marques's interests?

Isabella Marques has interest in Children, Civil Rights And Social Action, Politics, Environment, Education, Human Rights, Animal Welfare, Health.

What skills is Isabella Marques known for?

Isabella Marques has skills like Politics, Journalism, Literature, English Teaching, English, Project Management, Research, Strategic Planning, Writing, Microsoft Office, International Relations, Analysis.

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