Be the guardian of the brand, ensuring consistency of positioning and messages; Develop a new branding strategy (positioning, guides, proprietary channels) to connect brand and business challenges through assessments of consumer behavior, competition and communication trends;Lead multidisciplinary projects (squads). Ex: rebranding, new website, new URA; Produce content and cases for the PR strategy (press office management);P&L management, budget, presentations and management reports for the CEO;Commercial equivalence has rised 200% through the new PR strategy; Launch of the New Website - with a 20% increase in hits; Repositioning project and new brand guide.

Definition of product positioning, portfolio and value proposition; Creation of the Go To Market plan, handbook and roadmap management with PMs; Competitive analysis, market and customer insights to enrich the view of Product Managers, Product Owners, Sales and Growth teams; Conducting briefings and management of suppliers; Attest the materials and activities for launches, training and maintenance of the portfolio making sure the workflow is aligned; Understand and assist the customer journey (experience and adherence) and active participation in discovery processes and satisfaction surveys for continuous improvements;P&L management, KPIs follow-up and management reports;Product Manual development;Achievement of the Petrobras RFP (the biggest PBM customer in Brazil).

Responsible for launch CNN in Brazil and develop campaigns and brand strategies; Relationship campaigns with content distributor stakeholders (Vivo, Sky, Claro);Inbound strategy: definition of content for organic channels in work to create relevance for the target audience;Paid strategy: definition of chanels and actions focused in profitability;Hiring and interfacing with external agencies: PR, paid, SEO;Conducting briefings and manage brand awareness campaigns;Creation of lead generation campaigns working with ad sales team.

Brand strategy of relevant content brands in Brazil (Veja, Exame and Placar) to develop products and communication); Strategic go to market planning;Responsiible for the channels strategy: owned, organic and paid media; P&L Management: definition of product strategy and positioning and portfolio management; Road Map definition of products and business models of each brands product. Synergy between sales and editorial sights and search for strategic partnerships; KPIs follow-up (market share, audience, benchmarking, revenue, ROI, OKRs) Podcasts project leader;Top 10 on Spotify with the political podcast Veja's "Employee of the week". Communication Vehicle Award (Business Magazine - Exame) - Propaganda Magazine

Strategic Alliances Department- Responsible for prospecting, negotiating and development strategic partnerships focusing on sales campaign, branding, relationship with customers;- Partnership and relationship with valuable brands to achieve the synergy among the products and also areas of Grupo Abril;- Set strategy to sales campaigns for the entire portfolio of magazines published by Editora Abril, from defining the target audience through the communication strategy and KPI analysis (sales, roi, churn, etc). Support for all sales channels;- Planning and development of different projects to boost sales focusing on market trends, inovation and partnership with valuable brands;- Negotiation and management media swap plan.

Special Sales Projects B2B and B2C- Responsible for search, developing and manage portfolio of partner companies in order to create new opportunities to improve sales campaing. Plan, implement and control the promotion on partners channels;- Definition of promotion and price for Signature campaigns. Strategies for e-mail marketing, direct mail, SMS, hotsites and partners websites;- Multi-channel sales data analyze. Creation and present management reports;- Briefings and approvals to the internal agency.

Special Sales Projects B2B and B2C- Responsible for developing portfolio of partner companies in order to create new opportunities to improve sales campaing. Plan, implement and control the promotion on partners channels;- Strategies for e-mail marketing, direct mail, SMS, hotsites and partners websites;- Briefings and approvals to the internal agency.

- Inbound marketing;- Briefings and approvals to the agency;- Sponsored links (Google, Linkedin and Facebook);- Social media.

- Inbound marketing;- New website project;- Graphic design;- Parthnerships;- Social media.