As a seasoned content marketer, journalist, and adjunct professor with over 17 years of experience, I specialize in creating high-impact, commerce-driven content that resonates with diverse audiences across multiple digital platforms. I currently work as a freelance writer, content strategist, and product tester, contributing to various brands under the Dotdash Meredith umbrella, HGTV, and more.In addition to my writing and content creation expertise, I’ve owned and managed both an influencer agency and a PR agency, where I developed integrated marketing strategies for clients across industries. This entrepreneurial background has honed my ability to drive brand engagement through compelling narratives, data-driven insights, and innovative digital marketing tactics.My Expertise Includes:-Crafting SEO-optimized, high-conversion articles and guides in the lifestyle, fashion, home, and tech sectors-Producing and starring in branded video content, with strategies to drive social media engagement and enhance brand visibility-Collaborating with influencers, editors, and eCommerce teams to produce timely, deal-focused content to drive affiliate revenue-Managing end-to-end content production, from concept to delivery, across various platforms and formatsHow did I get here?It started with an entrepreneurial father and an artistic mother who instilled the unique balance of logic and imagination that shapes my approach to business and communications. Secure in my Midwestern roots, they allowed me to study abroad in high school, which opened my eyes to the value of maintaining a global perspective--and gave me a second language to boot. My career began in journalism, where I honed my writing skills before transitioning into PR and then eCommerce content strategy. Over the years, I’ve had the privilege of working with some of the most respected names in media and hospitality, contributing with well-crafted content that drives results.Beyond Content Creation:In addition to my professional work, I serve as an adjunct professor, where I share my expertise and passion for digital marketing and PR with the next generation of professionals. I firmly believe in continuous learning and self-development, both for myself and my students.I thrive on collaborating with diverse teams, adapting to emerging trends, and finding innovative ways to engage audiences meaningfully. Whether through formal development opportunities, entrepreneurship, or experimenting with new content formats, I’m driven by a desire to evolve continuously as a professional storyteller.