Direct 2 Customer online store in KazakhstanCreating, building, managing

Crafted and executed strategies for business development, channel sales, marketing, procurement, and customer service, leading to significant growth in multiple areas.Implemented KPI systems and development plans for a team of 10+ employees, driving performance improvements.Consolidated commercial operations across sales, procurement, and finance; successfully managed pricing and profitability.Devised and executed a D2C marketing strategy, enhancing ROI through events, PR, online campaigns, CRM, and merchandising.Optimized supplier management, overseeing procurement worth over 3 billion rubles annually, and ensuring smooth project execution.Enhanced customer experience (CJ/UX), boosting NPS and CSAT by 10%.Results:Ranked 4th in premium device sales to end customers.Entered the top 20 vendors in B2B without tenders.Increased annual profitability by 20%+ (EBITDA, GP)Expanded B2B customer base to 4000+, with a 13% increase in repeat purchases.Achieved a 15% rise in average transaction value and a 10% increase in purchase frequency.Built one of the top monobrand online D2C businesses.Managed consumer business with large federal online retailers (Citilink, Positronica, Netlab), including product supply forecasting, sellout support, and crisis balance management.

International Cross boarder direct to customer channel

Crafted and executed strategies for CPU devices in T2 retailLed the tender process to secure key contracts and business opportunitiesBuilt and maintained strong relationships with retail partnersDesigned and implemented incentive programs and co-marketing initiatives to drive sales and enhance brand awareness.

Managed Sub-Distribution Channels: Oversaw indirect partner relationships to optimize distribution networks and enhance market reach.Business Development: Drove growth through strategic marketing initiatives, rebate programs, and team motivation strategies.Incentive Programs: Designed and implemented successful incentive programs to boost team performance and align with business goals.Area Marketing: Executed targeted marketing strategies for key federal telecom partners, including Euroset and Svyaznoy, to increase brand visibility and market penetration.

Business Development: Drove growth through strategic merchandising, COOP activities, and price monitoring in the central region.Team Leadership: Managed a team, overseeing KPI achievement, motivation, and performance control.Logistics and Budget: Optimized logistics for POP materials and managed budgets effectively.Market Analysis and Reporting: Conducted market research, competitor analysis, and coordinated electronic reporting.Event Management: Organized regional exhibitions and conferences; provided in-store support and partner training.

• Team (control, audit, motivation, KPI)• CRM System management• Budgeting• Market research• Marketing• Stores (GUM, Gorbushka), support, sell out KPI• WH

• Retail contracts• Sales coordination (12 members), merchandising, OOH• Coaching

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