Product manager of two business units shaping the products strategies based on market’s dynamics and sales goals.• Develop yearly innovative brand plans, tactics, budget allocation with excellence in its execution and implementation.• Proactively planning, leading, and monitoring key strategic marketing initiatives to help boost sales.• Lead of the cross-functional teams on commercial multidisciplinary projects: deliver the activity successfully in coordination with sales, medical, market access teams.• Engage with HCPs and Medical Societies to detect and maximize opportunities in the market.• Monitoring product perception, adoption, market response on key messages, materials and campaigns.• Co-designing the product forecasts and monitoring the inventory levels.• Since November 2022 in charge of the marketing team (1PM and 1 trainee).

Focused on leading the development and growth of the commercial function to maximize productivity. Key responsibilities:• Anticipate future needs, opportunities and risks understanding data as a driver in strategic business decision making.• Business development: evaluation of market opportunities (business case, forecasts, risks).• Project management: leading cross-functional and strategic projects with a high impact and relevant revenue for the organization.• Driving sales force effectiveness initiatives: segmentation, targeting, multichannel, reporting metrics.• Definition and monitoring of objectives and incentive plans.

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