Ben Abrass Email & Phone Number

10 years of experience in content strategy and creation, with a deep passion for innovation, digital and mobile media. Specializing in creative effectiveness and engagement growth, I help creative partners develop their content and improve their engagement on digital platforms by developing market-specific best practices and content guidelines.I work with internal stakeholders, such as marketing executives, community managers, and PR, aligning content with current trends while predicting future trends to lift brands.As a content strategist, I conceive and design content following best practices, local trends, and platform specifics like demographics, formats, and interactions. I create strategies for editorial pillars, allowing for content to be easily adapted and optimized, maximizing engagement and ROI. As a creative effectiveness specialist, I analyze video content using established best practices and metrics, to create guidelines ensuring it is mobile-friendly and native to specific social media platforms such as YouTube, Snapchat, Facebook, Instagram, TikTok, LinkedIn. Passionate about innovation, I participate in and conduct design sprint workshops for innovation projects in the entertainment industry. I am always curious to discover new ideas that could disrupt and transform industries. I have a particular interest and knowledge in areas such as artificial intelligence and machine learning, blockchain, the "crypto" industry and digital collectables, gaming, and coding.

Listed skills include Entertainment, Marketing Digital, Copyright, Adobe Photoshop, and 7 others.