+ Advise company leadership on strategic initiatives, utilizing data insights to inform decisions that drive demand and foster business growth.+ Leverage business and data platforms to assess business performance, identifying growth opportunities through data-driven programs and strategic playbooks at both regional and hospital levels.+ Collaborate with analytics teams to design and implement data-informed processes, tools, and scalable playbooks that drive systematic growth across hospital locations.+ Partner with field operations leaders, operations analysts, program leads, and cross-functional teams to develop and execute strategic growth plans tailored to regional and hospital-level goals.+ Onboard new hospitals to SVP’s suite of tools, data capabilities, and systems, ensuring seamless integration of strategic initiatives and effective use of resources.Coordinate day-to-day operations and requests for hospitals, aligning efforts with teammates, agency partners, and other cross-functional collaborators for efficient execution.+ Manage and nurture relationships at the hospital and regional levels, focusing on client engagement, customer loyalty, and sustained business growth.+ Build robust connections with field leadership teams to serve as a core partner in driving portfolio growth and supporting impactful local initiatives.+ Serve as a subject matter expert in local programs, tools, and data-driven capabilities, continuously optimizing resources at the regional and hospital levels to improve business performance.+ Stay current on emerging data tools and industry trends, consistently introducing innovative solutions and opportunities to support field teams.

+ Implemented the development, maintenance, and information flow of customer data for Dealership Marketing campaigns+ Generated marketing reports and customer lists to identify potential sales opportunities, retain customers, prospect new customers, and increase sales+ Created campaign projections and performance results in order to obtain the return on investment, payback period, and net present value+ Targeted and tracked marketing campaign results+ Generated direct mail solicitations, sales lead distributions, product line-of-business initiatives, and area list support+ Conducted database analysis for program measurement and evaluation

+ Spearheaded targeted marketing campaigns in the American and Canadian boating sectors, employing advanced data analysis to identify and reach key demographic segments. + Formulated and executed strategic advertising initiatives on LinkedIn and Youtube, optimizing ad content for maximum engagement within the niche markets of electric outboard motors. + Conducted in-depth market research to pinpoint high-value prospects, ensuring precise targeting and relevance in ad delivery. + Implemented A/B testing methodologies to optimize ad creatives and messaging, consistently improving campaign effectiveness and ROI. + Utilized a data-driven approach to assess market trends, competitor activities, and consumer behaviors, informing marketing strategies for sustained growth. + Demonstrated expertise in leveraging social media platforms for B2B marketing, effectively establishing a strong online presence and generating leads in the boating industry.

Secured a competitive internship with Dr. Kevin Pan doing research trying to uncovering patterns in the Securities and Exchange Commission's (AAER's)Accounting and Auditing Enforcement Releases using Python and Tableau.

+ Orchestrated the seamless deployment, placement, and performance monitoring of digital banner ads, Facebook campaigns, and Instagram promotions, maximizing visibility and interaction. + Applied advanced data analytics methodologies to interpret campaign outcomes, transforming raw metrics into actionable insights using Adobe Photoshop and Canva. + Employed a strategic geotargeting approach, refining audience segmentation and demographic analysis to customize ad content, resulting in heightened conversion rates and improved ROI. + Pioneered the establishment of a comprehensive digital marketing training curriculum, empowering the entire organization with the expertise to navigate and excel in online advertising.

+ Executed the strategic placement of paid advertisements across Facebook, Instagram, and Twitter platforms, leveraging my refined marketing acumen to maximize brand exposure. + Monitored and analyzed the performance of paid ad campaigns, ensuring optimal ROI and client satisfaction. + Created engaging presentations using PowerPoint and Canva, effectively communicating campaign results to clients in a visually compelling and informative manner. + Orchestrated the end-to-end process of ad placement, from strategic targeting to meticulous tracking of key performance indicators, showcasing a comprehensive understanding of digital advertising dynamics.

+ Collaborated with student groups to foster partnerships, amplifying university reach and engagement. + Served as a key liaison between the university and fellow students, actively gathering feedback and ensuring a strong connection with the college community.

+ Oversaw and curated content across Instagram, Twitter, and Facebook accounts for brands with follower bases ranging from 5,000 to 3 million, ensuring a cohesive and engaging online presence. + Developed compelling seasonal content strategies that garnered significant engagement, fostering a vibrant online community. + Proactively engaged with followers and influencers within the respective brand's industry, cultivating meaningful connections and boosting overall social media engagement. + Responded to comments and facilitated interactive discussions, fostering a sense of community and brand loyalty. + Implemented social media analytics tools on Facebook, Instagram, and Twitter to meticulously track the performance of content pieces. + Presented detailed performance reports to brand owners, offering valuable insights into content effectiveness and recommending strategic actions to enhance engagement and expand follower base.

Gained invaluable customer service experience and collaboration skills as a salesman at one of their highest value locations.