Benjamin Bishop Email & Phone Number

New York, NY, US

Remote

New York, New York

• Consult with advertisers to create data driven TV buys using 1st party CRM data and third party data sources while proving success with attribution tools including Aol’s patented web-spike analysis.
• Push adoption of Aol’s ONE TV platform, a fully programmatic end-to-end solution connecting advertisers directly with TV inventory.
• External management of agency and client direct business in conjunction with sales department.
• Internal liaison between all departments involved in a campaign (investment, operations, account service, sales, product, engineering, data science, research/analytics).
• Use TV expertise to provide feedback and QA on product development.
• Craft strategy and external facing documents for pitches and follow-up.

Greater New York City Area

• Primary ad sales focus on entertainment networks tbs and TNT.
• Negotiate with advertisers on pricing and planning of television media plans.
• Organize research and competitive information for creation of sales proposals and presentations.
• Present new programming and marketing opportunities to media agencies.
• Lead on social media task force responsible for updating department on most recent social media news, developments and applications.

• Maintain linear media buys for Media Edge accounts.
• Work as first point of contact for Agency buying team’s daily requests and operations.
• Weekly and quarterly allocate while adhering to advertiser nuances.
• Flight client inventory to align with advertiser goals.
• Work with sales team and strategic planning to manage Agency deliveries by offering recaps and ADUs.

• Oversee daily operations of junior buyers to ensure client goals are being met.
• Call in to the scatter marketplace to gauge sellout levels, pricing and daypart avails.
• Negotiate scatter media buys under the supervision of Associate Buying Director.
• Directly assist Associate Buying Director with upfront negotiations.
• Created quarterly post analysis for client and ensured delivery.
• Share with client sponsorship opportunities that align with advertiser insights.

• Manage day-to-day schedules for Toyota, Lexus, Scion and LDA on cable and network television.
• Assist Sr. Media Buyer in negotiations and implementation of upfront and scatter media buys.
• Assure ROI via tracking delivery of client inventory using Donovan Data Systems (DDS).
• Evaluate broadcast/on-air sponsorships based on client goals and insights.

B.S, Business Administration And Management, General

Bs, Business

Activities and Societies: Marist Rugby