At TaylorMade Golf, reporting to the Managing Director, and responsible for identifying, developing, communicating, executing and sustaining new commercial initiatives to drive growth and profitability.Previously a Consumer Insight Director at one of the largest market research agencies, Kantar. Responsible for the commercial strategy, business development and product offering for the sports division. At Grays International, a National and Key Account Manager for four major sports brands with a history of working in the sports industry. Skilled in Sales (strategic planning and implementation), Marketing and Brand Strategy, Product Intelligence, Contract Leverage and Event Management. Committed, enthusiastic and innovative, with both specialist and technical expertise, combined with knowledge of the business practices that support sales, marketing and supply chain management. Utilising a wide range of communication and people skills to build credibility, relationships and respect within the industry, governing bodies and a varied customer base.