Ben Eubanks Email & Phone Number

Charlotte, North Carolina

Lead a team of content strategists and digital copy editors to create and to publish engaging branded content group, to help clients reach their marketing goals and engage with American City Business Journals' strong B2B audience.

Charlotte, North Carolina Area

I direct these efforts of the National Content Team:* The national news desk, a team of six journalists, that create and publish editorial content across our site and our digital newsrooms in Chicago and Los Angeles. * The developing, gathering and analysis of the key newsroom metrics for digital platforms and newsletters.* Being the key editorial stakeholder on multi-operational teams developing and improving our content management system and other digital tools, including our Morning and Afternoon Editions newsletters. As ACBJ’s digital operations grew, this includes working with UX and design experts, developers, QA testing, planning the deployment, documentation, training and supporting the launch and follow-up improvements, This includes tools for images, taxonomies, metrics, newsletters and syndication. Also I am part of teams integrating third-party tools into the routine workflow of our newsrooms.* Leading the team that maintains a quality database of hundreds of thousands of company names and related information used by the newsroom in digital publishing and listings of local businesses.* Develop and train on best practices for newsrooms on topics including: Search Engine Optimization, meeting digital metric goals, acceptable use of Creative Commons photography, copyright, platform-specific headline writing, social media, using our CMS and other digital tools.

Led the newsroom, which included reporters, sub-editors, a photographer and graphic artists on creating local business news and information that was compelling and actionable. I was part of the newspaper's management team, and working with the publisher and other department heads, we developed annual budgets and operated within those budgets. The paper went from from erratic profitability to dependable profitability through improving operations and creating new types of content. I recruited, trained and developed newsroom talent.I transferred to Charlotte to help with build and launch ACBJ's digital site for its local business journals and a national news and information site, now named The Business Journals.

Greater St. Louis Area

The St. Louis Business Journal is one of the best in American City Business Journal. As a reporter I covered the following industries: banking, food and beverage, utilities and print media. Top stories I covered included the merger of several major banks in the region, the break-up of AT&T, the closing of The St. Louis Globe-Democrat and family issues with the Pulitzer family that eventually led to the company becoming a public company. I was promoted to associate editor in 1989 and worked with reporters and other editors in the daily operations including the front page and interior sections of the newspaper.I also taught occasional courses on business journalism and journalism at a local university.

I taught three semesters of undergraduate economic courses including introduction to macroeconomics, introduction to microeconomics, banking and finance and advanced microeconomics.

Master Of Arts, Economics

B.A., Mass Communications And Economics