• Marketing Strategy: Developing comprehensive marketing plans and strategies aligned with the company's goals and objectives. This involves identifying target audiences, researching market trends, and understanding competitors.• Campaign Management: Planning and executing marketing campaigns across various channels, such as digital, print, social media, email, events, and more. This includes setting campaign budgets, creating content, and tracking performance metrics.• Brand Management: Ensuring brand consistency and messaging across all marketing materials and channels.• Digital Marketing: Overseeing digital marketing efforts, including website optimisation, search engine marketing (SEM), search engine optimisation (SEO), social media marketing, email marketing, and online advertising.• Directly responsible for the management of major marketing projects including planning, budgeting within their scope of work and using appropriate systems and controls.• Assisting in the achievement of brand positioning to agreed guidelines.• Managing and maintaining key marketing channels, including digital, print, email and social media.• Planning, designing and delivering tactical integrated marketing campaigns.• Managing the Marketing Coordinator and setting clear and concise goals.• Managing the production and distribution of marketing materials.• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers (incl. agencies) and partner organisations.• Collecting and analysing research information to understand target audience behaviour and views across the market in general and the marketing mix.• Organising and attending events such as conferences, seminars, receptions and exhibitions.

• Working within the UK professional coatings industry, supplying to distribution networks and end-users within the Automotive, Industrial and Defence sectors.• Directly responsible for all UK social media and email marketing activity for 6 divisions of Mipa Paints Limited, working to tight timescales to implement and deliver the marketing strategy.• Directly responsible and solely accountable for planning, designing and creating all company product launches, promotions, competitions and communications using digital marketing (B2B & B2C), social media, email and magazine advertising.• Ensuring that the global Mipa brand is kept consistent with the UK’s marketing operations.• Supporting the internal sales team by intermittently converting warm sales leads (generated through marketing activity), providing customer support and processing orders when necessary.• Close liaison with the CEO, directors and senior management to report on all marketing operations and to discuss and provide new ideas to further increase business growth.• Liaising with the technical department to promote technical service through social media platforms, which created another USP for Mipa Paints.

• Worked on own initiative to create employment contracts in SAP for school staff in Hampshire and Oxfordshire.• Worked to time deadlines and targets to process the maximum contract numbers, whilst maintaining the highest quality standards.• Identified and raised contractual information queries with senior admin staff.• Checked and recreated failed employment contracts.

• Served and worked on own initiative to answer queries from customers.• Worked to time deadlines to locate and dispatch delivery.• Upselling and working to ensure customer satisfaction.• Collected goods from the warehouse to meet customers’ needs.• Collected and replaced stock.• Worked to keep the store and warehouse tidy.• Training of new staff members.• Travelled to different stores to cover short staffing issues.