I've recently transitioned from a content strategy and promotion role to specialise as a Digital Ad Copy Strategist. I'm eager to contribute to our advertising efforts with my knowledge in crafting strategic copy and optimising content for digital campaigns.• Develop strategic ad copy tailored to specific sales objectives and target audiences, leveraging a strong understanding of audience psychology, business acumen, and experience in viral marketing.• Utilise knowledge of market… Show more I've recently transitioned from a content strategy and promotion role to specialise as a Digital Ad Copy Strategist. I'm eager to contribute to our advertising efforts with my knowledge in crafting strategic copy and optimising content for digital campaigns.• Develop strategic ad copy tailored to specific sales objectives and target audiences, leveraging a strong understanding of audience psychology, business acumen, and experience in viral marketing.• Utilise knowledge of market trends and consumer behaviour to inform ad copy strategy and optimise ad performance.• Collaborate as needed with internal stakeholders such as the Founder and key suppliers to gain insights into sales strategies and objectives, ensuring alignment with overall business goals.• Review performance metrics of ad copy to identify areas for improvement and refinement, iterating on strategies to enhance effectiveness and achieve desired results for highest impact. Show less

• Lead the development and execution of comprehensive content strategies to drive engagement, brand awareness, and lead generation opportunities across digital channels.• Provide guidance and support to a team of digital marketing specialists to execute campaigns, optimise performance, and achieve key performance indicators (KPIs) and objectives.• Oversee content creation, distribution, and promotion initiatives to maximize reach and impact.• Collaborate with cross-functional teams… Show more • Lead the development and execution of comprehensive content strategies to drive engagement, brand awareness, and lead generation opportunities across digital channels.• Provide guidance and support to a team of digital marketing specialists to execute campaigns, optimise performance, and achieve key performance indicators (KPIs) and objectives.• Oversee content creation, distribution, and promotion initiatives to maximize reach and impact.• Collaborate with cross-functional teams to align content efforts with overarching marketing objectives.• Analyse performance metrics & insights to optimise content strategies and ensure continuous improvement.• Drive innovation in content formats and distribution channels, keeping on top of industry trends.• Act as a key liaison between management, creative teams, multimedia specialists, and external key suppliers to ensure seamless execution of campaigns. Show less

• Develop and implement comprehensive digital marketing strategies to drive brand awareness and growth across multiple content channels, including social media, sales funnels and digital advertising.• Lead a team of digital marketing specialists to execute campaigns, optimise performance, and achieve key marketing objectives.• Oversee the planning and execution of digital advertising campaigns, including budget allocation, audience targeting, creative development, and performance… Show more • Develop and implement comprehensive digital marketing strategies to drive brand awareness and growth across multiple content channels, including social media, sales funnels and digital advertising.• Lead a team of digital marketing specialists to execute campaigns, optimise performance, and achieve key marketing objectives.• Oversee the planning and execution of digital advertising campaigns, including budget allocation, audience targeting, creative development, and performance analysis.• Collaborate with internal stakeholders to align digital marketing efforts with overall business goals and marketing initiatives.• Monitor consumer behaviour, and competitive landscape to identify opportunities for innovation and improvement in digital marketing tactics and strategies.• Utilise data-driven insights, research and analytics to continuously optimise campaigns and enhance the user experience. Show less