Ben May Email & Phone Number

London, England, Gb

London, England, United Kingdom

Responsible for leading the marketing team’s customer attraction, acquisition and active retention planning for all private client, corporate, individual and public sector technology partnership audiences.Managing a team of marketing specialists in the development of targeted activities and campaigns to deliver lead growth, and slow customer attrition.

London, England, United Kingdom

In September 2020 I switched focus at CAF and started working on marketing our philanthropy (charitable giving) products and services to businesses and individuals. It's a broad role that includes content planning, customer relationship management, digital marketing, copywriting, brand management, advertising and everything in between!

London, United Kingdom

I started at CAF with responsibility for marketing our products and services for charities. One of my main areas to focus on was driving acquisition and growth for CAF Donate, a fundraising platform for charities. I also worked on brand campaigns that aimed to: a. raise awareness of CAF among individuals, charities and companies; and b. motivate society to give more.

Strategy: develop and implement the marketing strategy for The King’s Fund’s income generating products which include conferences, workshops, seminars and online events. Multi-channel campaigns: take briefs from internal project leads and develop multi-channel marketing campaigns, working with colleagues in press, digital, design and policy teams to implement activity. Tracking and measurement: responsible for analysing and reporting on marketing performance, ROI, customer experience and sales, using tools including Google Analytics. Copywriting: writing marketing copy for email campaigns, webpages, online and offline advertising. Digital marketing: hands on in email marketing using Dot Mailer platform; creating and updating webpages using Drupal CMS; using Google Adwords to create PPC campaigns for products; LinkedIn and Facebook advertising. Currently part of the project team responsible for developing The King’s Fund’s new website. Online events: project lead for the organisation’s online events. External agencies: briefing and working with external PPC and video agencies. Partnership management: lead on partnerships with high-profile public sector and voluntary sector organisations including the Department of Health, NHS England and Public Health England. Also lead on partnerships with media organisations such as the Guardian. Brand management: responsible for ensuring The King’s Fund brand is used consistently in all marketing activity. Market research: responsible for researching and understanding audience needs, the wider market and competitor activity to inform the development of campaigns and new products. Budget management: responsible for the producing the marketing budget and ensuring that plans are delivered on budget.

In this role I was solely responsible for implementing the marketing activity for The King's Fund events programme which at the time consisted of 22 paid to attend conferences per year.In the role I used digital channels including email, Twitter, Google Adwords, display ad, LinkedIn (including paid advertsing) and Facebook (including paid advertising).Email marketing was a large part of the role and I gained a lot of experience in using Dotmailer.I was responsible for creating and keeping the events pages on The King's Fund website up to date via Drupal CMS.I was also responsible for all communications with event attendees about the events.

Bsc, Sport Science

Activities and Societies: Medway Campus Football teamSports Science

High School, English Literature (British And Commonwealth), A