Driving Performance:Motivate and develop teams to achieve high performance and exceed individual/team KPIs.Equip team members with effective VAK sales presentation techniques and commercial insights to drive product stocking and sales.Foster deep commercial understanding of retailer operating models, pricing strategies, and profitability dynamics.Develop and execute area plans aligned with overarching retail strategy.Commercial Development:Ensure flawless execution of quarterly cycle plans aligned with retail strategy.Deeply understand company strategy and communicate commercial objectives effectively across the team.Utilise robust reporting systems to track sales activities and enhance performance management.Build comprehensive knowledge of retailers, market trends, and competitive products.Team Coaching and Development:Coach teams on retailer operating models, pricing strategies, and profitability dynamics.Conduct field visits, performance reviews, and address underperformance and absence per policy.Maintain meticulous records of visits and surveys, and manage performance reviews in Workday.Identify training needs and skill gaps, developing personalised coaching plans aligned with performance ratings.Organise inspirational events to boost team effectiveness and achieve business goals.Lead recruitment efforts to build diverse, high-performing teams of Retail Development Representatives (RDRs).Team Administration:Communicate essential information to facilitate RDRs' effective performance.Monitor and report budget utilisation, expenses, and holiday schedules.Ensure efficient management of team resources, including C&C selling stock, MCB, and REX goods, with full accountability.

Retail Development Manager for Imperial Brands, managing the Cardiff area which has a value worth of over £30m. They are a global manufacturer and supplier of nicotine & tobacco products distributed through multiple RTM channels to meet the end consumer. My role is to manage and influence Key Accounts, Key Customers, Wholesale and Independent Retail to drive the business strategies and deliver against objectives.

Field Sales Executive for Imperial Brands, responsible for the availability and distribution of nicotine & tobacco products in the South Wales area. My role was to visit multiple sites per day, discuss and educate the importance of stocking the full range, promote sales, and keep retailers up to date with current and upcoming legislations.

Sales Manager for BOS Office, personally responsible for the creation and development of a sales portfolio worth circa £500k per annum. They are a national supplier of print solutions & supplies, furniture & AV equipment, as well as general day to day office essentials. My role was to manage a team of Telesales Executives to drive their performance, provide coaching and achieve sales targets set by the MD, attend appointments to negotiate and close proposals, and explore new and existing opportunities to promote sales and growth targets.