As an established CRM Technical Lead, Engineer and Manager for over fifteen years, I bring a wealth of experience in designing, implementing, and optimising customer relationship management platforms and campaigns. With a strong analytical mindset, I excel in translating business requirements into innovative CRM solutions that enhance customer interactions and drive organisational success.My experience includes leading on the customisation, configuration and campaign build within various CRM platforms, such as Braze, Salesforce and SAS CI Studio. I have a proven track record of successfully implementing and utilising CRM systems, resulting in measurable improvements in operational efficiency and customer experience.In addition to my technical skills, I encourage collaboration with cross-functional teams, ensuring seamless integration of CRM with other business systems. I am adept at conducting comprehensive training, which empower end-users to utilise CRM tools effectively and efficiently, encouraging adoption.My commitment to excellence extends to ongoing support and maintenance, where I apply a comprehensive approach to troubleshooting and optimising CRM performance. I pride myself on staying abreast of industry trends and emerging technologies, thus enabling me to implement cutting-edge solutions that align with business objectives.