Product Marketing Executive
Bromsgrove
LG Harris was established in 1928, they are the UK’s number one decorating sundries supplier.As Product Marketing Executive I was accountable for the development and launch of exciting ranges of new products for the home improvement market, as well as the delivery of quality products and promotional materials for Harris. Project Management -Managing NPD projects from cradle to grave, working to CPA's, ensuring effective and timely delivery, and that all KPI's are met.Working closely with national and international retailers, developing new products and promotional strategies to suit their markets and customer base.Product testing and analysis - Performance was of great importance. Working closely with internal and external testing teams ensuring Harris products are of high quality and meet all required standardsConstant analysis of home improvement market including grocers and DIY retailers.Liaising with closely with internal stakeholders to create the most successful promotions and new products.Managing NPD projects, working to CPA's, ensuring effective and timely delivery and that KPI's are met.Patent and intellectual property researchLicensed branded products - Working closely with external brand managers to create new exciting products whilst ensuring brand guidelines are followedSupporting the launch of an exciting range of new products.Creation, development, production of point of sale materials including sales literature, graphic displays, and direct marketing materialsManaging the relationship with external agencies to ensure high quality marketing materials both to time and cost.Leading the collation, development and creation of product related assets, including technical content, analogue, digital imagery and video for Harris productsSupporting the delivery of product launches and roll-out events including sales training, customer events, international and local trade exhibitions.