Strategic & Account Lead for 2 nominated campaigns: https://ussearchawards.com/2024-shortlist/BEST USE OF SEARCH – HEALTH (CCRM) & BEST USE OF SEARCH - RETAIL / ECOMMERCE (SEO) (Pearson Assessments)- Lead client strategy, deliverables, tasks, and resources associated with up to 4-6 clients autonomously.- Manage and execute implementation of SEO strategy including mastery of all of our department deliverables and processes with a focus on technical SEO- Manage communications and relationships with designated client accounts. This includes daily and weekly email and phone correspondence, as well as occasional in-person meetings.- Gather all pertinent facts and performance statistics for a client’s website and formulate a comprehensive campaign strategy based on client’s goals, available resources/budget, and SEO best practices.- Perform all on-site optimization, including (but not limited to) optimizing title tags, meta information, URLs, content, headers, and more.-Perform technical auditing of client websites, competitive analyses, as well as site architecture audits- Use client’s data and competitive insights to develop an off-site strategy to support SEO efforts- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals- Have a solid understanding of new developments in SEO, such core web vitals, recent core algorithm updates, new structured data formats, and new SERP features- Collect all relevant performance metrics and create compelling and user-friendly reports for clients on a monthly basis. Clients may also require more frequent reporting or communications.- Contribute to departmental development by collaborating with SEO and other marketing teams to innovate or streamline SEO techniques for use on client campaigns.- Keep pace with SEO, search engine, social media and internet marketing industry trends and development

• Develops on site, off site, and technical SEO strategies for e-commerce and lead-gen websites• Leads 3-4 SEO accounts; manages client relationships and presents deliverables to key stakeholders. Leads award-nominated SEO campaigns with excellent client retention and growth rates• Executes technical SEO deliverables and website migration SOPs; analyzes crawling and indexing data points from Screaming Frog, Google Search Console coverage reports, and ContentKing• Conducts on site SEO audits informed by keyword data, competitor insights, & SERP analyses• Provides SEO-driven content strategies with attention to UX & UI• Performs link-building for clients through broken backlink reclamation, unlinked mentions & HARO• Implements recommendations in WordPress, Magento 2, Shopify, Broadleaf and more CMS• Builds and analyzes Data Studio performance reports on SEO KPIs including GA traffic & revenue, GSC clicks and impressions, ahrefs keyword data and more

● Perform extensive keyword research and create detailed SEO strategies that help drive organic growth for my clients’ websites through a combination of content writing, on-page optimization & technical solutions.● Identify key areas of opportunity on my client’s websites and offer solutions such as on-page optimizations and other technical SEO work.● Analyze data from tools like Google Analytics, Google Search Console, & Ahrefs to identify trends, uncover new opportunities, optimize my SEO campaigns & generate regular reports for my clients.● Project manage deliverables with cross-functional teams to ensure timely delivery across departments.● Serve as the primary contact for my accounts, maintaining prompt communication that includes atregular touch-points through a combination of email, Slack, and video calls.● Field issues and complaints from your clients, working to address their concerns, solve problems, and remove obstacles to customer success.● Onboard new clients into our systems, streamlining that process and providing a top-notch customer experience.● Identify growth opportunities and work with our sales team to grow existing business and improveretention, always having an eye for these opportunities.● Stay up to date on SEO strategy and industry best practices in order to better explain and communicate that information to clients, specifically around GR0's implementation of these services

● Collect and analyze data for monthly and quarterly reports to display progress for each client.● Set future benchmarks around organic traffic, keyword rankings, and other relevant KPIs asdetermined by you and the client.● Develop and implement content and SEO strategies, determining priority pages for linkacquisition, technical on-page optimization, and other SEO projects.● Perform in-depth keyword research to determine the best opportunities for existing pageoptimization and new page creation.● Attend daily standups with your team to ensure projects are on track, accounting for alldeliverables and client needs.● Extract insights from various data sources, identify relevant trends, and providewell-developed recommendations to exceed overall client search marketing goals andobjectives.● Exhibit a clear understanding of client brand messaging and goals to effectively manage thedevelopment of SEO-optimized content for blogs, landing pages, and PLPs & PDPs.● Keep up with SEO industry newsletters, blogs, and influencers to apply best practices andnew recommendations to client work and share information with team members.● Manage projects with competing priorities, deadlines, and expectations, communicating withrelevant internal parties to ensure timely completion of all deliverables.

- Manage ordering medical and office supplies for the two breast health screening sites- Implement a new inventory and ordering system with on-site managers, which alleviated PPE shortages company-wide during a global pandemic- Plan, write, and publish blog content in conjunction with a tailored SEO strategy- Maintain, and create content for the company’s social media accounts on Facebook and Instagram, as well as track progress of promoted posts- Work closely with marketing team to maintain Google Adwords campaigns- Oversee scheduling appointments and electronic medical records through Infinitt Software- Oversee payroll responsibilities through Extensis Software- Maintain and organize the Medical Director’s Email, Calendar, and Appointments as her personal/executive assistant- Trusted to organize family photos and records

-Creating and Monitoring SEO driven marketing strategies on a contract basis, based on data driven research and the principles of E-A-T-Conducting competitive keyword research for Organic and Paid Search marketing-Creating SEO website copy and blog content, often in conjunction with a social media strategy-Tracking traffic with Google Analytics and Google AdWords for multiple clients

- Participate in structured trainings across a variety of digital marketing subjects. - Work closely alongside key members of Path’s marketing teams in a mentorship program 3-5 days per week to apply curriculum to various digital marketing projects, including keyword research and management for Google Ads and social media promoted post audiences and management.- Included in client projects at every level and regularly challenged to contribute ideas that will lead to the clients’ business and marketing success.- Created a new link structure and consolidation strategy for Pace University’s major pages that were previously all using individual URL’s with similar content, guided by the principles of E-A-T.- Created 4 blog ideas for Buoy Health based on keyword research that were published by the health company.

• Transfer composer Steve Gaboury’s musical projects from MIDI information in Logic X to Sibelius 7for studio musicians and the touring dance company Ballets With A Twist• Transcribe audio recordings to be performed by live musicians• Executed Music Librarian and other Personal Assistant responsibilities for Steve Gaboury• Consulted on scoring the documentary Jeff Golub: The Train Keeps A Rolling

https://www.bensheppard.co/

• Professional Actor and Musician working in Theater, Television, and Film.• Selected roles2012-2016 May 2020 • Acting: Sean/BASS in RISE (recurring, NBC Universal), Joseph Harris/others in Civil War Voices (The Walnut Street Theatre), Joe B. Maudlin/ Waylon Jennings in Buddy! The Buddy Holly Story (The Old Creamery Theatre), • Upright and Electric Bassist: RISE episodes 105-106, The Gondoliers (Tri-County Music Center), Spring Awakening (Pless Black Box)