Ben Smith Email & Phone Number

Cheltenham, England, United Kingdom

Cheltenham, England, United Kingdom

Cheltenham, Gloucestershire, United Kingdom

Leading the product marketing function for Kohler brandDeliver the product strategy, new product development and implementation working with global marketing teams, development centres and manufacturing locations.Ensuring product marketing goals and objectives are delivered with a positive ROI for the region, the new ranges are competitive and meet local market needs.Manage the product life cycles of current portfolio to ensure vitality metrics are met and development programmes works in tandem with market timings and needs.Present to business leaders and internal stakeholders to get sign off on all aspects of product marketing.Establish and work with project groups to launch products and other projects which aid the product marketing objectives.Work with Finance and sales to develop financial and sales planning for the region.Present new ranges to customers and training to expand display estate and improve sales.Work across multiple channels across the region with appropriate sales team to ensure all product needs and specific characteristics are understood and fed into product development.Identify synergies cross region and cross channel to drive product improvements in both manufacturing and portfolio management.Manage a team of product managers in regional businesses to help them develop their skill set delivering individual category strategies, product launches, understanding market needs, benchmarking and other product marketing requirements.

Cheltenham

Responsible for Kohler UK bathroom and kitchen portfolio operating in 3 channels within the UK & EireResponsible for Kohler UK Product Team consisting of 4 product managers and analystsP&L Responsibility for Kohler UK Product PortfolioDevelopment and delivery of 5 year product road map feeding into business unit strategic plan.Responsible for creating and delivering financial plan working with finance department to incorporate strategic plan and product roadmap.Work within global product development and channel teams to develop UK specific products and assetsWork with UK development teams to take product from concept to market Member of the senior management team of Kohler UK whose responsibilities include presenting to the UK and Global executive teams on UK business unit performance.Work across showroom specification and hospitality channels to work with customer base to develop and improve product for the UK market, present new products, work with strategic partners to increase sales and gain feedback on all aspects of the business to improve our service proposition.

Cheltenham

Cheltenham, Uk

 Develop and maintain market knowledge of Enclosures and Trays segment. Conduct analysis of market data, competitor benchmarking and market research to help product management team strengthen product portfolio. Help deliver new projects in conjunction with New Product Development department to deliver products which will succeed in the market. Work in cross functional marketing teams to deliver product launches and collateral to both internal and external audiences (sales teams, key accounts, customer services etc). Develop specialist knowledge of bath screen segment to exploit gaps in the market by helping to developing a strategy and product range to increase market share and turnover. Help deliver brochures and marketing collateral for two brands (Mira and Daryl) into multiple channels (merchant, showroom and new build). Offer point of contact for field based colleagues requiring product specific information

Toddington

 Developed, designed, optimised for search engines (SEO) and built new e-commerce channels.  Identified, pitched and built relationship with strategic partners across separate market segments.  Marketing team member for external projects with prestige marques e.g. gaining approval from Jaguar Land Rover and developing strategy to introduce equipment to all European dealerships. Plan, develop and design communication strategy across the marketing mix in 3 separate markets, aiding sales targets and improving customer relationships. Marketing advisor for European business units – development of strategies in conjunction with sales goals and delivering targets.

 Key Account Manager responsible for Pfizer/Boehringer Ingelheim, Sanofi Pasteur and Boots. Accountable for pitch, project management, monthly reporting, final analysis and evaluation. Primary contact for external design agency, independent market researchers, advertising production team and pharmaceutical sales representatives throughout project lifespan. Managing relationships with media agencies and developing marketing strategy targeting media buyers, planners and schedulers for national and pharmaceutical brands. Develop and build corporate brand and positioning in NHS market to aid network growth strategy. Responsible for all marketing activities including development of sales tools, communications utilising the marketing mix and customer satisfaction.

Professional Postgraduate Diploma In Marketing, Marketing, Pass

The CIM Postgraduate Diploma in Professional Marketing develops creative, innovative and entrepreneurial strategic thinking to respond.

Bachelor Of Arts (B.A.), Marketing/Marketing Management, General

High School, A Levels, 3 A Levels

Activities and Societies: Football, cricket, badminton, tennis and volleyball teams.