Ben Snowden Email & Phone Number

Peoria, Il, Us

Peoria Metropolitan Area

The Account Planner (AP) is responsible for maintaining day-to-day contact between the agency and the client; managing and owning the strategy for their assigned accounts; fostering and growing assigned accounts; and ensuring overall client satisfaction.• Serves as a subject matter expert for assigned accounts, requiring continual work to understand project reference, ongoing study of the industry, client’s business, product offerings and customer base• Completes stakeholder research (primary and secondary) and summarizes into key insights, with support from the agency insights & analytics teams and other strategy resources• Takes the initiative in building strategic deliverables including proposals, presentations, insights summaries and communication plans • Facilitates meetings and discussions internally and with the client teams around supporting strategic and creative solutions to solve for business and marketing objectives • Plays a critical role in the connectivity across the digital activation service lines (media, analytics, marketing automation and development) to ensure we are leveraging the best cross-channel experiences for our clients• Works with agency Management Team to effectively forecast client budgets; plan and estimate project scopes; and support the Management Team’s communication internally and with the client on budget approvals & status of budget management (pre-, during, and post-project)• Supports business development, both organic and new, as requested by agency leadership and biz dev team• Works to learn service line offerings and can recognize/identify opportunities to speak to those service lines and capabilities to enhance existing/new projects

Peoria, Illinois, United States

Served as an account manager and primary point of contact between stakeholders and the marketing team.Supported clients with consumer insights, brand knowledge, and marketing strategy.Nurtured and expanded strategic partner relationships.Provided creative content as needed for project execution.Created and managed projects.Worked with the team to develop advertising programs, media relations, and web programs.Reviewed and assessed client marketing communications to ensure materials reflect the established brand.

Peoria, Illinois, United States

My responsibilities as a pharmacy technician included: • Fill, label, and process prescriptions • Sort and label medications • Assist pharmacists with clerical support • Balance multiple tasks simultaneously

Peoria, Illinois, United States

As a marketing portfolio coordinator, I:• Wrote copy for print and digital materials, including paid and organic social, email, webpages, video scripts, and more• Collaborated with sales and marketing teams to create full quarterly marketing campaign strategies, including paid recruiting campaigns with elements of paid social, Google Ads, landing pages, and video• Worked with the web team to identify and implement ongoing SEO improvements for YouTube and webpages• Guided and managed projects through internal review process• Consulted the sales team on product development informed by competitive research

Pekin, Il

I wrote content for blog posts, emails, webpages, videos, print materials, and more. I also created blog posts in HubSpot and used Semrush and Google Trends for SEO purposes.Major Achievements:• Worked with the team to bring blog posts and SEO strategy in-house• Created quarterly content strategies that involved the creation of new content and the repurposing of existing content• Increased blog post views from 132,207 (2018) to 277,941 (2019) - mostly by finding relevant topics through Semrush and Google Trends research, updating metadata for existing blog posts, and writing about topics other insurance companies weren't covering as often• Freed up design time by creating HubSpot email templates

Peoria Heights, Il

I wrote and proofed blog posts, webpages, emails, social media posts, video scripts, and more. The marketing at this business was created mostly for members of professional associations, including veterinarians, orthodontists, engineers, and more.Major Achievements:• Worked with the copy team to bring the content marketing program in-house• Created quarterly content strategies for blog posts• Wrote copy and contributed to strategy for full marketing campaigns, including email, physical mail, landing pages, paid and organic social, video, and more• Wrote a white paper that helped secure funding for a large risk management program

Peoria, Il

I was responsible for the following:• Creating user profiles for employees• Setting up follow-up campaigns and programs• Troubleshooting users’ ADP application issues• Administration for email and Cisco phones

Bachelor'S Degree, Journalism, 4.0

When I attended WIU, I generally worked 30 hours per week at the local Hy-Vee grocery while school was in session. I also spent time.

Journalism