Ben Urquhart Email & Phone Number

Sydney, New South Wales, Australia

• As part of the Senior Management Team I report directly to the agency MD and work with all Account Directors to develop creative marketing campaigns, including strategic partnerships, cooperative campaigns, content.
• Strategic planning and execution of paid consumer and trade campaigns for major tourism boards, including Hong Kong Tourism Board, I Love New York, Visit Seattle, Colorado and Arizona Tourism Office in Australia and.
• Implementation of content strategies in collaboration with both independent and large publishing networks, such as Nine and News Corp, ensuring consistent alignment with destination brand stories
• Leading cooperative marketing initiatives, inviting regional TPAs (Tourism Promotion Agencies) and CBVs (Convention & Visitors Bureaus) to extend destination marketing budgets and maximise campaign reach
• Sharing consumer and marketing trends with internal teams and clients, while facilitating upskilling opportunities to ensure innovation in consumer marketing across the agencyHighlights
• Leveraged innovative advertising techniques, such as talent and brand partnerships, to maximise ROI, including collaborations with personalities like Melissa Leong and Australian Olympians, plus brands such as Mountain.

Alice Springs, Northern Territory, Australia

• Tourism Central Australia is the organisation responsible for promoting Central Australia (home of Uluṟu-Kata Tjuṯa National Park) as a tourist destination.Reporting to directly to the CEO I managed a wide variety of.
• Managed relationships with funding partners Austrade and Tourism Northern Territory
• Established a marketing strategy and plan to drive domestic visitation to Central Australia with a project budget of $4.75m – the marketing plan required a wide understanding of the travel industry and included: a.
• Procured and appointed media and creative agencies plus continued day-to-day management of the agenciesHighlights
• Secured additional partner funding – turned $3.5m grant from the Australian Government to $9.9m in marketing value
• Established a new, vibrant, creative platform “Get Out There in the Red Centre” to showcase the region beyond its icons and motivate domestic visitors to visit the region based on their interests, whilst improving.

Sydney, New South Wales, Australia

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination.The Marketing Campaign Manager contributed to Tourism New Zealand’s Australian marketing and communications strategy, planning and executing fully integrated marketing campaigns targeting Australian consumer segments.

Sydney, Australia

• GTI is a marketing, public relations and trade representation company for destinations in Australia and New Zealand.The role had three main responsibilities: Australian Marketing Account Director for Vanuatu Tourism.
• Development of annual strategic marketing plan for Vanuatu and New York State with annual budgets of $1.5m+
• Used research and insights to plan and implement consumer-led marketing, integrating digital, trade, co-op and PR tactics
• Managed all agencies (creative, media & digital), plus PR and content partners
• Negotiated financial support from partners (airlines, industry and wholesalers) and managed all key stakeholder relationshipsHighlights
• Vanuatu Tourism Office Australia named Breakthrough Destination of the Year in the Mumbrella Travel Awards 2020

Sydney, Australia

Conversant Media was an independent Australian publisher with culture and sports titles. As Commercial and Brand Manager I developed and executed marketing strategies for a range of consumer brands such as Microsoft, Canon and Adobe plus various tourism boards and airlines such as Qantas, Tourism Fiji and Tourism and Events Queensland.

Ma, International Business, First Class

Incoming Exchange, International Business