Lead the day to day business operations and drive new business opportunities whilst managing a team of Account, PR, and Marketing Managers. As GM I also serve as Account Manager and lead contact on several of the businesses portfolio of Destinations including Oklahoma, Gifu Prefecture, Kanazawa City, Nagano City and TXJ.

o Developed and executed the Australian and New Zealand market trade sales and marketing strategies for a number of USA and Japan regional tourism boards and products through the challenging Covid-19 market.

Marketing, Sales, PR, Partnerships and Event Management Representation for Visit Anaheim in Australia

o Developed the annual trade marketing and sales strategy for Walt Disney Parks and Resorts globally to optimise distribution and deliver Australian and New Zealand trade channel revenue growth for four destinations across the USA, Asia and Europeo Cultivated robust relationships across key internal stakeholders including retail, wholesale and online travel agency partners; tourism boards; airlines; trade media and core brand partners including cinemas, retailers and broadcast media o Enthusiastically represented Disney Destinations at local events and conferences, trade and media familiarisations and consumer expos to influence sales purchase and increase partner buy-ino Negotiated and executed co-operative and reverse co-operative marketing campaigns across wholesalers, retail travel agencies, OTA’s and airlines ranging from barter agreements to investments of over $500Ko Oversaw the local identification and contractual on-boarding of viable new distribution partnerso Developed, pitched and project managed multiple content creation pieces including major live and pre-recorded television broadcasts such as “The Perfect Adventure”, to short-form content pieces delivering audience reach ranging from 100K to over 1 million viewerso Wrote content for a wide array of publications including press releases, eDM’s, brochures, advertorials, broadcast media scripts and Disney owned websites

o Managed the Walt Disney Parks and Resorts retail travel agent engagement strategy in the Australian and New Zealand marketo Introduced an expanded and enhanced annual training roadshow, re-launched an annual trade sales incentive and expanded core relationships with major retail travel agency networkso Implemented the business’ inaugural CRM and launched a bi-monthly travel trade eDM to disseminate product and core market messaging to agentso Compiled and analyzed sales reporting data to feed back to senior international managemento Delivered timely problem-solving resolutions to customer service issues o Liaised with trade partners and internal legal teams to draft annual contracts and bespoke commercial partnership agreements

o Managed the product to market campaign execution of all USA local, State and National marketing campaigns for Flight Centre’s core brands including Flight Centre, Travel Associates, Escape Travel and Student Flightso Liaised with tourism boards, hotel and attraction suppliers, Flight Centre retail network brand marketing teams, and internal product procurement teams, to craft competitive and brand relevant USA product packages for Infinity Holidays to distribute and market during co-op partner invested campaign periodso Swiftly adapted processes and strategies which facilitated the increase in USA marketing campaigns from an average of eight annual campaigns to over 25 with the launch of Brand USA o Curated locally relevant product offers and helped deliver sales override results through the building of formidable relationships with key partners including Brand USA, Visit California, Visit Anaheim, Universal Studios, Walt Disney Parks and Resorts and other USA hoteliers and tour providers

o Provided exceptional customer service and Domestic and New Zealand product knowledge to Flight Centre’s network of retail agents to meet and exceed all sales and service KPI’s

o Led eight staff and the daily operation of one of the most profitable Flight Centre stores in Australia, whilst managing own client base to reach individual and team performance targets