Cathy Xu
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Cathy Xu Email & Phone Number

Marketing Manager | Brand Marketing, MarComms, Content & Insights | Ex-Meta, Burberry at Linkd Tourism
Location: Sydney, New South Wales, Australia 12 work roles 4 schools
1 work email found @burberrycareers.com LinkedIn matched
✓ Verified July 2026 4 data sources Profile completeness 100%

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Work email c****@burberrycareers.com
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Current company
Role
Marketing Manager | Brand Marketing, MarComms, Content & Insights | Ex-Meta, Burberry
Location
Sydney, New South Wales, Australia
Company size

Who is Cathy Xu? Overview

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Quick answer

Cathy Xu is listed as Marketing Manager | Brand Marketing, MarComms, Content & Insights | Ex-Meta, Burberry at Linkd Tourism, a with 9 employees, based in Sydney, New South Wales, Australia. AeroLeads shows a work email signal at burberrycareers.com and a matched LinkedIn profile for Cathy Xu.

Cathy Xu previously worked as Marketing and Campaigns Manager at Linkd Tourism and Partner Marketing Manager, APAC at Meta. Cathy Xu holds Bachelor Of Commerce (International Studies), Marketing, Accounting, International Studies from Unsw Australia.

Company email context

Email format at Linkd Tourism

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{first}.{last}@burberrycareers.com
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Profile bio

About Cathy Xu

Experienced marketing manager with a proven track record of creating and executing strategies that drive business growth, brand awareness, and product adoption. With over 10 years of experience I have a diverse background in strategic brand marketing, digital content, integrated campaign management, influencer marketing, communications, partnerships and events. I am a curious and creative marketer, that brings my customer-centric approach to connect brands with their consumers.Some of my favourite projects (there are many more!):- Launching Instagram's first-ever B2B brand campaign in Australia resulting in uplift of brand awareness - Bringing Burberry's artisans and history to Melbourne through the 'Tales of the Trench Coat' exhibition resulting in positive press coverage and traffic to the new Chadstone store - Partnering with beauty creator Tina Yong to land a deal with Benefit Cosmetics resulting in online content to her millions of subscribers and in-store Sephora product sales

Listed skills include Marketing, Luxury, and Retail.

Current workplace

Cathy Xu's current company

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Linkd Tourism
Linkd Tourism
Marketing Manager | Brand Marketing, MarComms, Content & Insights | Ex-Meta, Burberry
burleigh heads, queensland, australia
Employees
9
AeroLeads page
12 roles

Cathy Xu work experience

A career timeline built from the work history available for this profile.

Marketing And Campaigns Manager

Current

Sydney, New South Wales, Australia

Driving innovative marketing campaigns at Linkd Tourism, a marketing, public relations and trade representation company for travel brands and destinations in Australia and New Zealand. Partners include Hong Kong Tourism Board, New York State Tourism (I Love New York), Colorado Tourism Office, Washington State Tourism, Visit Seattle, Port of Seattle, Arizona Office of Tourism and Kyushu Tourism Office.

Sep 2024 - Present

Partner Marketing Manager, Apac

Sydney, New South Wales, Australia

Led regional marketing strategies to drive awareness of Meta Business Partners through delivering industry events (eCommerce Expo Asia), co-marketing video case studies, paid media campaigns and APAC’s first-ever creative project briefing marketplace for Reels. Key markets included Australia, Singapore, Thailand and Vietnam. I was recruited to boomerang back to Meta to support this mat leave cover contract.

Aug 2022 - Dec 2022

Business Marketing Manager, Anz

Sydney, New South Wales, Australia

Grow Facebook, Instagram, Messenger and WhatsApp brand in ANZ through hyperlocalised brand programs, creative media campaigns, thought leadership, industry events, content strategy, consumer insights and sales enablement. Collaborated with internal XFN teams and senior executives and external media, creative and content agencies.

Jan 2021 - Mar 2021

Vertical Content Marketing Manager, Anz

Jun 2019 - Jan 2021

Talent And Content Manager

Sydney, New South Wales, Australia

Part of a team of 5 at start-up influencer agency Kin which launched in Sydney after success in the US and Canada. Led talent management, developed social media strategies to help creators grow their audience across YouTube/Facebook/Instagram, grew relationships with key brands/agencies and pitched for brand collaborations. Content ideation and project management for clients such as: Benefit Cosmetics, Clinique, Etihad, Sportsgirl and Roadshow Films.

Aug 2017 - May 2019

Assistant Marketing & Communications Manager (Australia Lead)

Sydney, New South Wales, Australia

Led all aspects of marketing and communications to grow Burberry's brand image in Australia including paid/earned/owned media, events from store openings to brand activations, securing co-marketing opportunities and hosting press and influencers at London Fashion Week shows. Reported to regional VP of Marketing and Country GM and managed Marketing Coordinator/Interns.

Jan 2016 - Aug 2017

Marketing & Communications Coordinator

Oct 2014 - Jan 2016

Digital Marketing Executive

Sydney, New South Wales, Australia

Managed digital and social media marketing activity for portfolio of shopping centres including the Queen Victoria Building, Strand Arcade, The Galeries, Chifley Plaza and No.1 Martin Place. Led strategy, content management and reporting for channels including websites, email marketing campaigns, blogs, Facebook, Twitter, Instagram, Pinterest, YouTube and special digital projects.

Aug 2011 - Sep 2014

Pr & Showroom Assistant

Sydney, New South Wales, Australia

Assisted in driving PR and marketing opportunities for premier fashion and lifestyle brands through showroom management and responding to press requests.

Jun 2011 - Aug 2011

Marketing Assistant

Sydney Harbour Foreshore Authority

Sydney, New South Wales, Australia

Assisted in driving marketing activity and developing brand and events campaigns for Sydney's cultural precincts at The Rocks and Darling Harbour.

Mar 2011 - Aug 2011

Business Performance Services Advisor

Sydney, New South Wales, Australia

Consulted for clients across government, commercial and not-for-profit sectors focusing on procurement, change management, marketing and sales strategy.

Nov 2010 - Feb 2011

National Visual Merchandising Assistant

Sydney, New South Wales, Australia

Assisted in the visual merchandising of luxury brands including Lancôme, Biotherm, Ralph Lauren, Yves Saint Laurent, Giorgio Armani, Kiehl’s, shu uemura and Diesel.

Jul 2010 - Nov 2010
Team & coworkers

Colleagues at Linkd Tourism

Other employees you can reach at linkdtourism.com. View company contacts for 9 employees →

4 education records

Cathy Xu education

Bachelor Of Commerce (International Studies), Marketing, Accounting, International Studies

Activities and Societies: L'Oréal Brandstorm 2009 National Finalist, Business Society, Graduate Advantage Program, Chief Aussie Mate.

Faculty Of Arts And Science Study Abroad Program, Sociology, History, North American Studies

Activities and Societies: Marketing Association, Women in Business Association Graduated with GPA of 3.64

Hsc, Extension 2 Mathematics, Extension 1 English, Chemistry, Society And Culture

North Sydney Girls High School
FAQ

Frequently asked questions about Cathy Xu

Quick answers generated from the profile data available on this page.

What company does Cathy Xu work for?

Cathy Xu works for Linkd Tourism.

What is Cathy Xu's role at Linkd Tourism?

Cathy Xu is listed as Marketing Manager | Brand Marketing, MarComms, Content & Insights | Ex-Meta, Burberry at Linkd Tourism.

What is Cathy Xu's email address?

AeroLeads has found 1 work email signal at @burberrycareers.com for Cathy Xu at Linkd Tourism.

Where is Cathy Xu based?

Cathy Xu is based in Sydney, New South Wales, Australia while working with Linkd Tourism.

What companies has Cathy Xu worked for?

Cathy Xu has worked for Linkd Tourism, Meta, Kin Community, Burberry, and Ipoh Pty Ltd.

Who are Cathy Xu's colleagues at Linkd Tourism?

Cathy Xu's colleagues at Linkd Tourism include Lawson Dibb (ローソン ディブ), Jennifer Plahm, Ben Urquhart, Jack Curtis, and Millie Browne.

How can I contact Cathy Xu?

You can use AeroLeads to view verified contact signals for Cathy Xu at Linkd Tourism, including work email, phone, and LinkedIn data when available.

What schools did Cathy Xu attend?

Cathy Xu holds Bachelor Of Commerce (International Studies), Marketing, Accounting, International Studies from Unsw Australia.

What skills is Cathy Xu known for?

Cathy Xu is listed with skills including Marketing, Luxury, and Retail.

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