Cathy Xu Email and Phone Number
Cathy Xu work email
- Valid
Cathy Xu personal email
- Valid
Experienced marketing manager with a proven track record of creating and executing strategies that drive business growth, brand awareness, and product adoption. With over 10 years of experience I have a diverse background in strategic brand marketing, digital content, integrated campaign management, influencer marketing, communications, partnerships and events. I am a curious and creative marketer, that brings my customer-centric approach to connect brands with their consumers.Some of my favourite projects (there are many more!):- Launching Instagram's first-ever B2B brand campaign in Australia resulting in uplift of brand awareness - Bringing Burberry's artisans and history to Melbourne through the 'Tales of the Trench Coat' exhibition resulting in positive press coverage and traffic to the new Chadstone store - Partnering with beauty creator Tina Yong to land a deal with Benefit Cosmetics resulting in online content to her millions of subscribers and in-store Sephora product sales
Linkd Tourism
View- Website:
- linkdtourism.com
- Employees:
- 9
-
Marketing And Campaigns ManagerLinkd Tourism Sep 2024 - PresentSydney, New South Wales, AustraliaDriving innovative marketing campaigns at Linkd Tourism, a marketing, public relations and trade representation company for travel brands and destinations in Australia and New Zealand. Partners include Hong Kong Tourism Board, New York State Tourism (I Love New York), Colorado Tourism Office, Washington State Tourism, Visit Seattle, Port of Seattle, Arizona Office of Tourism and Kyushu Tourism Office.
-
Partner Marketing Manager, ApacMeta Aug 2022 - Dec 2022Sydney, New South Wales, AustraliaLed regional marketing strategies to drive awareness of Meta Business Partners through delivering industry events (eCommerce Expo Asia), co-marketing video case studies, paid media campaigns and APAC’s first-ever creative project briefing marketplace for Reels. Key markets included Australia, Singapore, Thailand and Vietnam. I was recruited to boomerang back to Meta to support this mat leave cover contract. -
Business Marketing Manager, AnzMeta Jan 2021 - Mar 2021Sydney, New South Wales, AustraliaGrow Facebook, Instagram, Messenger and WhatsApp brand in ANZ through hyperlocalised brand programs, creative media campaigns, thought leadership, industry events, content strategy, consumer insights and sales enablement. Collaborated with internal XFN teams and senior executives and external media, creative and content agencies.
-
Vertical Content Marketing Manager, AnzMeta Jun 2019 - Jan 2021
-
Talent And Content ManagerKin Community Aug 2017 - May 2019Sydney, New South Wales, AustraliaPart of a team of 5 at start-up influencer agency Kin which launched in Sydney after success in the US and Canada. Led talent management, developed social media strategies to help creators grow their audience across YouTube/Facebook/Instagram, grew relationships with key brands/agencies and pitched for brand collaborations. Content ideation and project management for clients such as: Benefit Cosmetics, Clinique, Etihad, Sportsgirl and Roadshow Films. -
Assistant Marketing & Communications Manager (Australia Lead)Burberry Jan 2016 - Aug 2017Sydney, New South Wales, AustraliaLed all aspects of marketing and communications to grow Burberry's brand image in Australia including paid/earned/owned media, events from store openings to brand activations, securing co-marketing opportunities and hosting press and influencers at London Fashion Week shows. Reported to regional VP of Marketing and Country GM and managed Marketing Coordinator/Interns. -
Marketing & Communications CoordinatorBurberry Oct 2014 - Jan 2016
-
Digital Marketing ExecutiveIpoh Pty Ltd Aug 2011 - Sep 2014Sydney, New South Wales, AustraliaManaged digital and social media marketing activity for portfolio of shopping centres including the Queen Victoria Building, Strand Arcade, The Galeries, Chifley Plaza and No.1 Martin Place. Led strategy, content management and reporting for channels including websites, email marketing campaigns, blogs, Facebook, Twitter, Instagram, Pinterest, YouTube and special digital projects. -
Pr & Showroom AssistantLittle Hero Jun 2011 - Aug 2011Sydney, New South Wales, AustraliaAssisted in driving PR and marketing opportunities for premier fashion and lifestyle brands through showroom management and responding to press requests. -
Marketing AssistantSydney Harbour Foreshore Authority Mar 2011 - Aug 2011Sydney, New South Wales, AustraliaAssisted in driving marketing activity and developing brand and events campaigns for Sydney's cultural precincts at The Rocks and Darling Harbour.
-
Business Performance Services AdvisorKpmg Nov 2010 - Feb 2011Sydney, New South Wales, AustraliaConsulted for clients across government, commercial and not-for-profit sectors focusing on procurement, change management, marketing and sales strategy. -
National Visual Merchandising AssistantL'Oréal Jul 2010 - Nov 2010Sydney, New South Wales, AustraliaAssisted in the visual merchandising of luxury brands including Lancôme, Biotherm, Ralph Lauren, Yves Saint Laurent, Giorgio Armani, Kiehl’s, shu uemura and Diesel.
Cathy Xu Skills
Cathy Xu Education Details
-
Marketing, Accounting, International Studies -
Sociology, History, North American Studies -
North Sydney Girls High SchoolHsc, Extension 2 Mathematics, Extension 1 English, Chemistry, Society And Culture
Frequently Asked Questions about Cathy Xu
What company does Cathy Xu work for?
Cathy Xu works for Linkd Tourism
What is Cathy Xu's role at the current company?
Cathy Xu's current role is Marketing Manager | Brand Marketing, MarComms, Content & Insights | Ex-Meta, Burberry.
What is Cathy Xu's email address?
Cathy Xu's email address is cj****@****ail.com
What schools did Cathy Xu attend?
Cathy Xu attended Unsw Australia, Marketing Week Mini Mba With Mark Ritson, University Of Toronto, North Sydney Girls High School.
What are some of Cathy Xu's interests?
Cathy Xu has interest in Innovation, Fashion, Social Media, Basketball, Photography, Retail, Food, Travel.
What skills is Cathy Xu known for?
Cathy Xu has skills like Marketing, Luxury, Retail.
Who are Cathy Xu's colleagues?
Cathy Xu's colleagues are Jack Curtis, Polly Simmons, Millie Browne, Ben Urquhart, Pia Funch, Jennifer Plahm, Michael Cassis.
Not the Cathy Xu you were looking for?
-
Cathy Xu
Group Paid Search Director | Digital Performance | Paid Media StrategistGreater Sydney Area2live.com, unsw.edu.au -
1microsoft.com
-
1cba.com.au
-
2hotmail.com, top.edu.au
1 +614010XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial