Cathy Xu Email & Phone Number

Sydney, Nsw, Au

Australia

Australia

Lead the development of offshore team and processes. Manage offshore team and support Sydney team to ensure delivery timelines are being met. Account performance reviews and identify growth opportunites for Google Ads, shopping, Bing Ads and Adroll accounts.

Australia

· Manage client Paid Media accounts: Google Ads, Facebook Ads, LinkedIn Ads, Pinterest Ads, YouTube Ads & Adroll. · Lead strategy and execution of search, display & social campaigns that drive brand awareness, lead generation and ecommerce sales.· Strategic lead for campaign development and optimisation on complex enterprise accounts.- Manage and support onshore and offshore teams, process development and team growth planning.- Support cross functional teams on client pitches, escalations and client communications.

Australia

- Managed client Paid Media accounts on Google, Facebook, LinkedIn & YouTube. - Developed strategy and execution of search, display & social campaigns that drive brand awareness, lead generation and ecommerce sales locally and internationally.· Ongoing campaign management and optimization through A/B testing, data insights and measurable KPI tracking- Managed 40 Ad accounts across Facebook & Google Ad platform.

Sydney, Australia

- Led strategy and execution of search, display & social campaigns that drive brand awareness, lead generation and support student recruitment in Australia and internationally.- Managed China & Australia digital agency relationships to achieve advertising objectives/drive content marketing strategies. - Strategic lead for campaign development and optimisation on targeting, creatives, audience, remarketing, ad tactics and media strategy.- Improved campaign performance through A/B testing, data insights and measurable KPI tracking.- Onsite SEO for new website launches and campaign landing pages.- Established key paid social and SEM channels in China to better support student recruitment activities.- Provided reporting and insights on campaign performance.

Sydney, Australia

- Led online marketing strategy and implementation, e-commerce growth, achieved 40% uplift in online revenue within 6 months and 90% uplift YOY.- Built brand awareness/engagement through social media platforms, key influencers and affiliate marketing. Grew customer database by 300%.- Developed and built strong business partnerships to raise brand profile online and offline.

Sydney, Australia

- Led marketing projects for 43 retail stores in Australia and New Zealand.- Developed and implemented marketing and sales strategies for a wide range of retail projects across Australia and New Zealand- Launched/managed Mothercare loyalty program in Australia. With 60K+ memberships in the first 6 months, it was awarded ‘the best loyalty program 2011’ by Mothercare head office in UK.- Produced comprehensive marketing communication packs for internal stakeholders - new promotions, events, products, pricing, and visual merchandising guidelines etc.- Worked closely with advertising agencies to create and implement tactical marketing campaigns and public relations- Managed post campaign reporting & analysis

Sydney, Australia

- Managed product updates, online promotion setup and e-catalogues for Early Learning Centre toys and Kids Central eCommerce websites. - Coordinated digital/print advertising artwork production and revisions. - Project managed the photoshoot of stocks and web content updates from various suppliers in preparation of the new ecommerce website launch.

Sydney, Australia

- Assisted the development of business proposal and integrated marketing communication plans. - Liaised with media professionals on advertising and conference planning.- Conducted competitor analysis and industry research.

Tianjin City, China

- Supported the national sales team in administrative functions, marketing initiatives, client relationship management and networking.- Facilitated business development to European markets.

London, United Kingdom

- Assisted with product management including New Product Development, competitor analysis and product range reviews.- Worked closely with external marketing agency to drive sales, customer acquisition, catalogue production and direct marketing strategy.

Master Of Science - Ms

Bachelor'S Degree