Creator and leader of The Do Collective.An agency that's centred around purpose. We generate, connect, produce, activate and optimise brand purpose.We're action orientated and make our client's do over say... We call it the 'do effect'.

I'm currently in same position held as per below however Geometry most recently merged with VMLY&R to create VMLY&R Commerce.With a focus on continued growth, 2021 is on track. With a new business number hit within the first 5 months of the year, my focus is on nurturing our current clients and developing our product offering.A return to office has created a chance to focus on strengthening our culture, something that I've been passionate about since almost a year WFH and using the likes of Teams which just doesn't carry the same importance as being together.

Responsible for the overall ownership of the business with a team of 35 people.As a result of Covid impact, the role went from a gradual introduction to being in all, making quick decisions to protect our talent and our business.Our direction was people over profit as a year of uncertainty and loosing people would have a worse effect on the business than the growth target. We came out of the year with the same team we went into Covid with and also managed to make a profit of 9%.We had our best year in New Business converting 90% of all new business and creating new products and services that generated new revenue streams.For 2020 we decided against industry recognition awards.The year taught me and the business on how to pivot, be resilient and on a personal level demonstrate leadership skills that helped lift the spirits of the team when needed and maintain a focus on what we could control.

Geometry Global Sydney is a dynamic agency that centre itself around human behaviour. The sales transaction no longer can be judged on the moment of entering a store but needs to factor in the original trigger that lead them to store. As a shopper lead agency this belief leads us to our purpose of inspiring people to buy well. We create pivotal moments where we can have the greatest influence on the shoppers behaviour.From a personal level in the business I balance between driving our clients business by being the overall custodian of long term performance and driven client relationships, while also providing strategic direction across brand and shopper/retail growth. Business competencies:- P&L management - forecasting & tracking- project management overview - processes and systems setup for agency and subsections - account management, creative and planning - new business growth - organic and greenfield Strategic skill sets:- path to purchase journey mapping- data & insight analysis- behavioural science heuristics - activation platforms- category management & navigationCurrent client list includes; the Coca-Cola company, GSK consumer, Lion Nathan - beer portfolio, AMEX and Kimberly-Clark.

A key player of the Agency Management team. Passionate about the work and the Agency. Strong desire to support and implement change to keep Geometry Global distinct and ahead of competitors via market leading communications.In setting standards recognises the need for excellence throughout all levels the Agency. A rounded professional that can command respect with clients and in the industry.Leading the people as well as the business.

Currently emerging myself into a developing market, working with a mixture great local Australian brands and the global drive brands across varied industries including cosmetics, FMCG and the alcoholic beverage category.Working in a multi-disciplined part of Ogilvy, the Australian Action team deliver a full marketing mix with a strong focus in Shopper Marketing.

Leading on from my role as SAM, the Account Director role had broadened my team responsibilities to a total team including creative of 18 people, delivering OgilvyAction's offerings to 12 clients with a balance of local and multinational clients across a degree of industries.The role involves regional responsibilities for clients across MENA.

Previously held the position of Senior Account Manager managing a lively and enthusiastic team on various multinational accounts such as Tobacco, Technology, FMCG Beverage's and Alcoholic Beverages industries. Key Achievements include:- Managing a team of 8 across 4 clients delivering $2.3 million in turnover- Driving business growth under the key pillars of OgilvyAction - Shopper Marketing, Trade Marketing, Experiential and Promotional Marketing- Achieving high success in client evaluations - Individually creating a new start-up within OgilvyAction under the Social Media operations of Ogilvy - Social@Ogilvy. With 100% success on pitches to existing and new clients

Overall Account Management of a number of International brands, ensuring the day to day management of the account.Take lead on project management for campaigns across the Middle East inclusive of the Levant region.Financially overseeing budget control for each individual project from Agency fees right to production costs.Supporting the business both in organic growth and new green field opportunities.Managing a team of newly graduates to provide training in account handling and understanding of through the line and BTL activation.

To provide the overall support to the account team working on a major financial service account. To be a 'safe pair of hands', someone who the Business Director, Account Director or Account Manager can call upon to support in campaigns, financial management and competitor analysis.

Worked across various marketing functions within the Westbourne Terrace Head Quarters; Fitch, Kinetic, 141 worldwide, XM digital & Ogilvy Healthworld.