Ben Worth Email & Phone Number

I was appointed to a new role to transition the charity’s lead programme, Dance to Health from a grant dependent approach to a commercial one.Main Responsibilities • Be an active member of the Senior Management Team.• Monitor the external political environment and perform market research to inform decision making.• Develop marketing, PR and communications strategies.• Develop, implement and review plans covering marketing, PR, communications and sales.• Work with the Services team to develop new products.• Lead, manage and motivate two members of staff.• Manage a budget of £25,000, all communication channels and the Aesop / Dance to Health brands.• Build effective relationships with external partners and stakeholders.Key Achievements • Doubled sales each year from £55,000 in 2019/20 to £201,350 in 2020/21 and £378,600 in 2021/22 (at the time of leaving) despite Covid preventing face to face delivery of the groups for much of this time.• Created the foundations of a commercial organisation by developing and implementing strategic plans covering marketing, account management and stakeholder management.• Recruited highly skilled volunteers to support organisation-wide projects to create and deploy a new CRM system and to become GDPR compliant.• Led improvements to business maturity by:o Mapping out required tasks from sale to delivery then developing programme-wide processes for them.o Developing a management dashboard to give a birds-eye view of the health of the programme.• Managed two market research projects worth over £30,000 to inform the product development process. Then managed the development of the new products in time for sale in 2022-23.• Led staff through the creation of a five-year strategy. Developed detailed plans for the first year: 2022-23.

Provided marketing and strategic advice to their animal conversation efforts.

Shrewsbury, United Kingdom

Main Responsibilities • Be an active member of the Senior Management Team and the Major Incident Response Team.• Monitor the external political environment and perform market research to inform strategic decision making.• Develop marketing, PR and communications strategies.• Develop, implement and review plans covering marketing, PR, communications, customer service and sales.• Work with the Education team to develop new products.• Lead, manage and motivate six members of staff.• Manage a budget of £500,000, all communication channels and all brands.• Empower centre-based staff at 20 locations to perform their own marketing, PR and communications activities.• Build effective relationships with external partners and stakeholders.Key Achievements• Delivered increased year on year income for ten years and a 100% growth in the number of people reached by developing and implementing growth strategies:o Raised level of enquiries received at head office by over 400% within the first year. o Enhanced conversion rates from 19% to 40% through the successful hiring of a Sales Officer and developing new sales and marketing processes.o Grew market share from 2% to 15% by developing and implementing marketing strategies to take advantage of changes within the market.o Developed and launched a new family holiday product and brand. Sold out all capacity dedicated to it for the first three years.• Led the development of the organisation’s 2025 mission, vision, and values. • Project-led the development of a £75K-worth website development programme. • Attained social media followership of over 55K after successful establishment and operation of the organisation’s accounts across leading platforms.• Led an internal communications review, visiting 20 sites and speaking to half of the 500 staff.

Bridport

Responsible for external marketing communications covering the whole marketing mix, including event management, PR, website development and literature production. Key Achievements • Achieved top six positions in organic searches for keywords in leading engines as a result of successfully redeveloping the organisation’s website. • Oversaw the utilisation of over 30% of the annual marketing budget on an industry exhibition project. • Managed PR campaigns by developing appropriate content and cross-checking articles before approval for publication.

Beer

Liaised with the Chief Executive and Business Managers to develop and implement sales and marketing campaigns, including event management, PR, website development and direct mail.Key Achievements • Delivered a 276% increase in sales revenue for the FY 2006/7: a result of successful management of a direct mail marketing campaign. • Coordinated the conceptualisation, design, development, printing, and mailing of a brochure to review social housing trends to over 6K readers. • Achieved 18% conversion rate for the direct mail campaign targeted on small and medium-sized companies in the industry.

Bachelor Of Arts (Ba), Business, 2:1

Bachelor Of Technology (Btech), Computer Science, Pass

Gcse, 9 Gcses