Ben Zuchowski Email & Phone Number

Southfield, Michigan, United States

Troy, Michigan, United States

- Worked with team and business partners to leverage data and analytics to establish performance-driven broad B2C campaigns aligned to business priorities- Interfaced with internal leads and recruiting organization to develop candidate marketing/employer brand awareness and acquisition plans for prioritized accounts, high-volume engagements, and vendor-neutral and value recruiting- Developed innovative recruitment marketing toolkits and support packages for Kelly’s recruiter communities- Designed and managed ongoing communications strategies to keep Kelly’s recruiter communities informed and engaged

Troy, Mi

- Modernized B2B and B2C email templates- Designed, executed, measured, and refined evergreen and ad hoc multi-channel campaigns, mapped to the specific buyer’s journey associated with each service or solution- Implemented email validation practices, reducing hard bounceback rates by 6x and increasing enterprise-wide inbox placement by 10% across B2B and B2C email service providers- Partnered with IT stakeholders to review, optimize, and overhaul system integrations- Drove and managed Kelly's global email standards

Troy, Mi

- In conjunction with cross-functional teams, developed and executed vertical and solution marketing initiatives to nurture prospects and drive leads to mid- and large-size accounts- Analyzed performance metrics for campaigns and acquisition activities, optimizing/adjusting lead nurturing workflows for targets to move through the buyer’s journey- Managed and maximized international event participation and execution designed to drive awareness and lead generation- Managed and maintained team budgets, totaling ~$2M

Troy, Mi

- Conceptualized, refined, and rolled out new business processes by partnering with IT developers and business stakeholders- Wrote and deployed all internal communications for Kelly’s front office system (KSN), targeting all users in the U.S., Canada, and Puerto Rico- Scripted, produced, and edited training videos covering topics such as remote I-9 procedures, screening submission best practices, and general KSN use- Owned and managed all KSN reference materials (over 1,000 documents), as well as related U.S. webpages- Reviewed and edited reference materials to account for monthly KSN updates, and communicated enhancements to user base- Ran quarterly conference calls with field users to collect KSN feedback and explain new functionality

Greater Chicago Area

- Collaborated with multi-functional teams to gain process consistency across the 45 accounts in the Strategic Accounts and Operations (SAO) business unit- Wrote detailed task instructions, process flows, and organizational charts for use by over 500 internal Kelly employees, increasing overall process efficiencies by up to 25%- Interviewed and collaborated with subject matter experts at all levels of the organization, gaining insights into procedures- Identified and promoted opportunities for process improvement

Troy, Michigan, United States

- Connected jobseekers and employers in industries including Retail and Consumer Goods, Energy, Finance and Insurance, High Tech, and Life Sciences

Master Of Science, Business/Corporate Communications

Bachelor Of Arts (Ba), English And Communication Studies

Activities and Societies: Chi Psi Fraternity