Benjamin Ball Email & Phone Number

Utilizing a background in developer content, marketing, and research to drive a sales and account management program focused on putting content and audience expertise into every customer interaction. Uniquely able to build relationships and better understand what will drive success over time, with major enterprise customers that have returned for sponsorships annually and across multiple companies. Responsible for a number of content development, sales operations, and key account management roles, always with the intent to blur the boundaries between traditional sales, marketing, and content teams.

Managed and executed marketing activities with heavy overlap into account management, sales development, and editorial management. Maintained and created campaigns for organic and paid promotion of ebook/whitepaper and other assets, ensured delivery of sponsor content deliverables, and implemented processes for social channel strategy. Worked closely with leadership and editorial teams to create sales-marketing collateral and first implementations of an overall brand strategy. Owned and lead quarterly review meetings with 60+ accounts where knowledge of content performance, industry trends, and offering personalized analysis was presented to clients, as well as driving upsells and renewals of yearly client subscriptions.

Managing editor and project manager leading ebook publications with a focus on data research, industry analysis, and emerging container-based technologies. Involved in every project from topic conception to sales consultation, author acquisition, technical review, document design, asset production, and content marketing.

Cary, North Carolina

A research analyst and content producer that applied topic and audience expertise to create ebook publications and data research. Hands-on experience with content paved the way to community management, sales consultation, and marketing to developers. Primary duties included: ● Communicating and working with developers to create and produce content. ● Managing programs to facilitate community growth with developer users and bloggers. ● Consulting and assisting with sales of media and product services by utilizing knowledge of enterprise software markets. ● Conducting industry and audience research to create annual research guides on various topics.This role grew from an entry-level content production role at hire to a publications analyst for market research guides. I served as the primary coordinator to sales and marketing teams with a proven contribution to customer success and sales.

Raleigh-Durham, North Carolina Area

A technical copyeditor working with content producers to complete technical writing ebooks concerning different .NET technologies and frameworks. Worked to edit long-form publications, as well as apply Microsoft style, technical definitions, and product control to ebooks.