Ben Belluz Email & Phone Number

Toronto, Ontario, Canada

Act as the main point of contact for a portfolio of Canadian & US clients, understanding their goals, resolving performance related issues, and uncovering growth opportunities.Develop campaign strategies and ensure current campaigns successfully achieve their objectives.Proactively identify opportunities to improve services, tools, and procedures that increase the effectiveness of Clue.

Toronto, Ontario, Canada

Built digital strategies, messaging architecture, and channel plansKept client and account teams updated on status of account activitiesMaintained strong working relationships with clients on an ongoing basis and providing POV’s Developed workback schedules and critical paths

Markham, Ontario, Canada

Worked with internal teams to help deliver successful campaign results Resolved campaign performance issues through best practices and external resourcesOnboarded and supported self and managed service clients to the CreativeClicks platform

Toronto, Canada Area

Contacted and prospected new publishers to introduce them to the Sortable header-bidding platformGenerated publisher sales to support team revenue goalsProduced customer proposals and presentations

Toronto, Canada Area

Acted as the day-to-day publisher lead for internal Account Management, Product, and Sales teamsGrew strategic relationships with new and existing publishers, while identifying opportunities to increase revenue and find areas for optimizationInfluenced product development by communicating publisher feedback, business objectives, and platform behavior to internal teamsStreamlined publisher onboarding, that included the creation of technical documentation and implementing processConsulted with Business Development to identify and recruit new publishers for the Nectar programmatic platformMaintained knowledge of publisher business goals, seasonality, industry news and trends

Toronto, Canada Area

Executed cross-platform digital campaigns using the Oboxmedia partner network including GumGum, Mashable, Penske Media, Roblox, Rovio, and TwitchManaged the delivery of campaign creative assets including display ad units, editorial content, third party tags, rich media, and video pre-roll to ensure campaign successCoordinated with Ad Operations, Publishing, and Sales teams to ensure campaigns followed timelines, delivered on budget and key performance metrics such as Click-Through Rate, Viewability, and Video CompletionDeveloped and maintained relationships with agency personnel, creative agencies, and third party partners, while escalating and resolving campaign related issues when neededCreated launch and post reports that include highlighting media performance, screenshots, and campaign KPI's

Toronto, Canada Area

Managed digital campaign creation including ad-trafficking, billing, reporting, and mock generationResponded promptly to sales requests such as creating site and topic lists, checking available inventory, and implementing advanced targeting through BlueKai, Comscore, Integral Ad Science, Lotame, and MOATEvaluated and optimized media campaign performance according to client KPIs, while providing recommendations to address any campaign and platform challengesAssisted with the proposal process by recommending digital products (contextual, cross-device, pre-roll, display, social) for client RFPsReported on digital trends for desktop, mobile, and programmatic to assist internal teams

Toronto, Canada Area

Clients: Wrigley, Mars Pet, Mars Food, Whirlpool Corporation, Siemens Met with clients to understand their marketing objectives and recommended an appropriate media strategyMaintained a network with media representatives and owners to negotiate available solutions for media placements across digital, social media, out-of-home, and print Managed client billing and the performance of media campaigns using industry tools such as DoubleClick for Advertisers, Prisma, and Facebook PowerEditorCompiled campaign reports to ensure effectiveness and optimization of current and future media campaigns

Toronto, Canada Area

Client: Universal Pictures Adjusted media schedules in response to latest audience figures and client requests Proofread insertion orders and invoices prior to the release of campaigns (Battleship, Snow White and The Huntsmen, Savages)Assisted Universal team to develop, review, and input flighted media plans for client approval

Bachelor Of Arts (B.A.), Honours Communication Studies, 80%

Activities and Societies: Laurier Communications Student Association Laurier Intramurals - Floor HockeyFeatured Laurier Alumni Networker.

Postgraduate Certificate, Digital Media

Courses Included: - Introduction to Web Art & Design - Introduction to Web Analytics - Introduction to UI & UX - Introduction to Visual.

Honours Marketing Diploma, Business Marketing, 85%

Activities and Societies: Humber Varsity Cross Country TeamDean's Honour Roll (2009/2008) - Achieving a GPA of at least 80%