Ben Brophy Email & Phone Number

Cambridge, Ma, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Improved Salsify’s workflow capabilities, and implemented a continuous discovery process including weekly customer interviews to identify opportunities to achieve product goals. • Engaged the team into the discovery process to establish a shared vision and transition into product delivery.• Communicated discovery using an opportunity solution tree and easily digestible customer snapshots.• Established metrics to demonstrate the impact of new features and to drive iteration utilizing a blend of qualitative and quantitative data to influence design decisions.• Led UX for the Workflow team, communicated the strategic vision, implemented and scaled design processes, and guided stakeholders through the product lifecycle.• Trained the team to use LogRocket to identify patterns and better understand customer behavior.• Championed the design system by updating parts of the workflow application with the dev team, contributing and updating components for table headers, and displaying code samples inline.• Introduced the product manager and the engineering manager to the Continuous Discovery Habits approach for customer interviews and to set the product strategy, which was then used for the translation project.• Completed the discovery and design for working with and translating product content in multiple languages.• Optimized the workflow UI by elevating the listing page, the workflow overview, and the template library.• Built Figma components that extended the company’s design system.

Austin, Texas, Us

Promoted to lead nine designers working on a suite of ecommerce applications for enterprise customers.• Served as the Product Owner for the UI Framework development team, prioritized the backlog, and worked closely with the engineers on scoping meetings and sprint reviews.• Built a team of designers and researchers, and set the vision for a next-generation ecommerce user experience that used AI to enhance the user experience and new product catalog application.• Led complex projects from start to finish, from user research to wireframes, prototyping, and testing.• Translated ambitious product visions into releasable iterations for developers to quickly implement.• Collaborated with leaders across disciplines to establish shared goals and to create a strategic action plan.• Conducted customer research to ensure that products were built based on customer needs.• Led regular design reviews and UX strategy meetings for product teams.• Applied a design system to deliver a consistent experience within products across the company.

Austin, Texas, Us

Became the first designer on Oracle Cloud Commerce, navigated the unified Oracle/ATG system, and took on a new Oracle initiative to reimagine ATG Commerce as an Oracle Cloud product. • Communicated UX requirements using wireframes, design patterns, and documents to facilitate task-oriented design on an Agile development team.• Developed a design pattern library to encourage best practices and enhance consistency across ATG’s software products.

Cambridge, Ma, Us

February 2009 – March 2013Promoted to lead a team of six UX designers and one graphic designer, and led the team to navigate Oracle’s acquisition of ATG, transitioning from a small company to part of a Fortune 100 business.• Oversaw the design of ATG 10 with a new user experience, which was tremendously successful and led to the company’s acquisition by Oracle. • Participated in observation user research at 10 companies including DSW, Tommy Hilfiger, and Nike.

Cambridge, Ma, Us

Created some of the first ecommerce software as one of ATG’s 400 employees. • Traveled to conduct onsite contextual research, usability testing, and card-sorting exercises at call centers throughout the country.

Cambridge, Ma, Us

Worked on educational technology as the lead user interface designer for Stellar, MIT’s Course Management System• Presented at two educational technology conferences. • Represented MIT at Sakai Tools and Functionality meetings.• Received the MIT 2005 Infinite Mile Award for improving the user experience of Stellar.

Clients included MIT India Program, Friends of the Boston Harbor Islands, MIT Morison Lecture, Whole Health Associates

Ba, Sociology/Anthropology

High School Diploma

Mslis, Information Architecture, Systems Analysis And Design