Benjamin Buescher Email & Phone Number

Western Colorado

Colona, Colorado

Oversee all areas in sales & marketing for OurTrees, a wholesale cannabis cultivation facility. Currently developing sales territories targeting retail marijuana shops throughout the State of Colorado. Responsible for all brand strategy, product development, and social media & community outreach.

Greater San Diego Area

Manage and oversee all aspects of the Email Marketing, Analytics, and Automation program. Other responsibilities include contributing to the overall content and brand strategy for inbound marketing channels. Member of the executive leadership team tasked with defining the mission and vision of Optimum Health Institute, in addition to developing and implementing long-term strategies for growth. • Manage email marketing program, content and branding.• Utilize Marketo for all outbound marketing, automation and CRM.• Analytics and reporting for all inbound marketing channels and monitor campaign performance. Develop, analyze and present data to the CEO and Board of Directors on a weekly basis.• Oversee all aspects of reputation management in regards to social media channels.Position Overview: Management role with 4 direct reporting employees, multiple vendors, and two ad agencies. Position reports directly to the CEO.

San Diego, California

Managed all online marketing initiatives for several e-commerce and web businesses. Developed and implemented digital marketing plans consisting of content marketing, direct marketing via email marketing and lead acquisition/traffic generation. Email marketing role consisted of managing an email subscriber database of 2 million. Developed campaign strategies, performed idea/trend research, and data analysis. Tactics included email drip campaigns, marketing automation and utilizing UTMs when applicable. Media buying and lead generation entailed the creating paid traffic campaigns for Facebook, Twitter, YouTube, LinkedIn Google Adwords and Instagram. Typical ad-spend for an average client was at $50k. • Reviewed campaign performance, assessed KPI's and adjusted tactics as necessary. • Designed a content auditing process, and deployed admin level KPI's contributing to a 20% CTR on our evergreen sequences. • Formulated concept for data visualizations, reporting, and analysis for white papers. • Metrics used included: click-through rates, open rates, conversions, deliverability, engagement, trends, and anomalies.Oversaw a team of 10, including four departmental managers (social media, copy, design, web dev, video production, and advertising). Collaborated with company executives weekly to ensure strategy aligned with business objectives.

Denver, Co

Tasked with creating a company-wide marketing strategy for Elite Brands. Executed B2B and B2C strategies for global beer, wine, and spirits suppliers. Tailored all sales copy, managed social media channels, and coordinated promotions. Marketing materials included articles, brochures, press releases, newsletters, announcements, and presentations. Produced 2 major events annually: Great International Beer Festival and Elite Wine & Spirits tradeshow.Results Overview:• Grew social media from 50 to 1200k on Twitter; 100-600 Fans on Facebook within first six months.• Coordinated monthly Chef's Pairing Dinners involving beer & wine suppliers alongside Denver restaurateurs. Promotional events garnered significant web traffic, increased on-premise sales and free PR.• Developed and distributed print/digital sales collateral increasing B2B efficiency. Contributed to YOY growth of $3.2M (2011) to a projected $9.5M by 2014 year-end.Position Overview: Support Staff of 2 field marketers, 25 sales reps and one sales assistant.

Denver, Co

Created multi-channel marketing plans utilizing experiential marketing, social media and digital display. Managed on-site promotions, scheduled events and coordinated with event talent. Provided product management expertise for global lifestyle brands. Consulted on brand positioning, marketplace research, and consumer research.Results Overview:• Secured venture capital for expansion by developing a long-term business plan including whitepapers.• Worked in conjunction with global ad agencies representing major brands. ie: Venom Energy Drink, Jameson Whiskey, Three Olives Vodka, Muscle Milk and Phillip Morris.Position Overview: Managed two interns/30+ Brand Ambassadors

Denver, Colorado

Implemented advertising buys and placements for 10+ majors & nationals accounts. Platforms included print, web and mobile platforms. Sold b/t targeted impressions on the Yahoo Ad Platform. Developed and implemented winning print and digital ad campaigns for clients. Marketing mix included programmatic, digital display, SEM and social media ads on a CPM and CPC basis. Notable Clients: Best Buy, Ultimate Electronics, and Smashburger.Results Overview: • Delivered on budget and increased ROI for clients, driving improvements of up to 150%.• Created and executed an integrated social media marketing plan for Craig Realty, owner of upscale factory outlet centers in CA and CO.Position Overview: Support Staff of 2 Digital Account Executives

Denver, Co

Provided a full range of assistance and support to 20 restaurant/retail businesses via an in-house marketing department. Created marketing budgets, implemented automation, and tracked all digital media projects. Created a content development strategy for website and social media channels and helped to launch new Larimer Square site in 2009. Results Overview:• Grew Facebook ‘likes’ from 2,000 to more than 5,000 on Larimer Square.• Increase engagement by 27% based on custom KPI's.• Participated in fundraising for non-profits and partnerships such as Larimer Square, Downtown Denver Partnership, Visit Denver and, the LoDo District Association. Position Summary: Managed 2 interns/Assistant Social Media Coordinator

West Hollywood, California

Responsible for all content and web/print design concepts for A-list celebrity clientele. Managed brands and ideation of personas for clients such as Tommy Lee, Danny Boy O'Connor (House of Pain) and Pauly Shore. Pioneered the concept and layout for branded designs, and marketing initiatives for talent, and coordinated with local businesses for appearances and product launches.Results Overview: Increased revenue by 30% by coordinating design & graphics to track design requests and maintain project timelinesPosition Overview: Managed two interns/Assistant Brand Managers

Master Of Business Administration (Mba), Business, Management, Marketing, And Finance, 4.0 Gpa

Activities and Societies: Pi Sigma Epsilon Association- A marketing organization that helps students gain experience in various marketing.

Bachelor, Business Administration; Management, 3.5 Gpa

Activities and Societies: Cal State LA Debate Club- Intercollegiate Forensics Competition I feel honored to have participated in such.